Job Purpose: Develop strong internal and external partnerships to ensure the
product portfolio and positioning maximises sales through a clear
understanding of the customer needs. Lead and manage the team to deliver on
growth and profitability objectives. Drive the strategy for the product
portfolio of dnata across new and existing markets and translate the strategy
into clear deliverable plans, strongly focused on product differentiation and
exceeding customer expectation Job Outline Plan - Identify, develop, and
implement improvements to new and existing products and services to grow the
market share and strengthen Yalago's overall competitive advantage, and
aligned with source market expansion in new regions liaising with Business
Development and purchasing team - Implement, monitor and review an effective
and aligned KPI programme to support the overarching business goals /
objectives and strengthen the commercial awareness, support and value of
Yalago product across the wider Group, - Contribute to the development of
brand strategies and processes to meet the needs of the business and achieve
revenue growth in collaboration with management, ensuring objectives and
product plans are aligned with corporate vision. - Lobby, influence and pro-
actively contribute to product selection and pricing requirements for the
regions, through high quality communication throughout the year and during
brochure brief production based on regional market intelligence, operational
dynamics and competitor activity, while remaining within the Yalago customer
segment target and yield strategy. Deploy - Obtain strong customer insights
through collaborating with the Yalago brand to develop an in- depth
understanding of customer needs and priorities and how the business can better
meet these needs to strengthen customer loyalty. Work closely with Commercial
support to develop and implement the annual marketing plan. Lead - Proactively
liaise with management to understand the strategic direction and business
objectives and importantly, Yalago's role within this framework. Develop and
effectively execute yalago's product strategy to support and align with the
overall corporate objectives and deliverables, - Own the strategic
relationship with the relevant teams to ensure clarity and alignment on
product requirements, and clarity between roles and responsibilities, SLAs
between all areas. Execute - Manage the team's performance through coaching,
training, development, career progression and motivate by role modelling
leadership / team-work behaviours. Manage the performance management process
for staff across the section by ensuring quality and timely feedback and
completion of PM reviews. - Leverage and build synergies and optimise benefits
across the wider dnata travel group brands to maximise synergies, growth and
opportunities in the future. Design, monitor and review internal processes to
implement best business practice to improve the efficiencies and effectiveness
of the product team.
Qualifications & Experience: Qualifications - Degree or Honours (12+3 or
equivalent) in relevant discipline (e.g. marketing, business, leisure /
tourism) Experience - More than 8 years of experience in hospitality and a
commercial, product development, marketing or sales role, preferably within
the travel or leisure industry Knowledge / skills - Excellent knowledge of the
tourism market and industry - Proven track record in a product or tour
operating role - Strong networking and stakeholder engagement skills
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