E-commerce Product Development Controller

Job Purpose: Develop, implement and manage the on-line distribution channel /
sales of B2C products through the various DTS/EKH websites, ensuring that the
set revenue targets are optimally met. Ensure that the set targets including
sales, customer satisfaction and other key business objectives are optimally
met through Product Management, Content Management, Revenue Management, Web
Analytics, SEO, Online Marketing and other related online activities that
support the product strategy. Job Outline: - Generic - Manage and implement
the market specific strategies based on the short and long-term plan of the
department to increase online bookings, conversions and sales - Provide
detailed analysis and recommendations to the management team on a regular
basis for the short and long term plans for products and their distribution
across various channels. Prepare post-campaign/ post-test analysis and clearly
communicate results and key learnings with business stakeholders - Liaise with
all internal and external stakeholders to ensure all online campaign activity
initiatives are properly identified, communicated, planned, executed and
measured and comply with commercial objectives and online legal requirements.
- Identify potential productivity and system improvement areas by keeping
abreast of the industry best practices and propose to the relevant
stakeholders within the EK Group (e.g. Corporate Communications, BSG, EGIT
etc.) for their evaluation and implementation. Actively participate in the
testing of Dnata Travel system implementations - Implement and maintain the
digital marketing strategy along with Product Development section of DTS/EKH
and Corporate Communications, including procedures and best practice for
Search Engine Optimization, Pay Per Click, Campaign Management, Media model
(i.e. advertising and monetizing traffic), etc. - Content Specific - Manage
the overall site and content administration including the look and feel of B2C
online channels, content on the website and merchandising. Ensure alignment of
online with offline activities, accurate and quality inventory of marketing
materials for distribution to online trade partners and liaise with Product
Development and Corporate Communications for feedback and/or approvals for all
website content and functional changes. - Support the online Product
Management portfolio through identifying relevant products and suppliers for
the range of websites within the business (Hotels, Air, Car, Static Packages,
Dynamic Packages, Merchandising, Lifestyle, etc.) that meet customer demand.
Ensure all fulfilment and payment processes are implemented, supported and
managed in liaison with BSG and Finance. - Analytics: - Analyze funnels,
visitor behavior and journey on the site to improve user experience as well as
CRM Analytics on online profiling, retention, conversion, up-sell, cross-sell
- Proactively using data, trends, competitor and market insights, as well as
an understanding of the customer, to develop valuable and strategic
recommendations that support acquisition manager and marketing teams with
campaign planning. Use data to ?tell a story? and produce visual presentations
to relay insights from the data - Ownership and management of all aspects of
web analytics, eCommerce customer sign-ups, traffic and revenue tracking.
Communicate relevant information to team members, management team and cross-
functional partners. - Monitor, analyze and make recommendations on key
components and activity on the site including landing pages, abandonment rate,
and traffic trends based on on-site trends, market and competitor analyses
Make recommendations on all pricing and product activities based on this - A-B
and multivariate test design (for marketing activity, as well as on-site
performance for input to the product team) - Develop Test and Learn strategies
to drive incremental revenue (creative testing, new channel entry, etc.).
Qualifications & Experience: Commercial/Sales.Reservations/Ticketing : ‎5+
Years Degree or Honours (‎12+‎3 or equivalent) : Knowledge/Skills: Professional
experience in the travel industry, with in-depth experience in the online
travel or airline website industry with experience in the following online
areas: product management, site administration, campaign management, SEO, CRM,
competitive analysis, revenue management and website analytics/reporting.
Knowledge of distribution practices and regulatory environments as they
pertain to the Internet is essential. Familiarity with best practices in web
implementation is a must. Experience in developing web sites, including a
background using and managing advanced interactive technologies will be an
advantage. Knowledge of SEO, email marketing, CMS and web analytics/reporting
systems. Strong analytical capabilities required with an ability to translate
quantitative and qualitative results into implications for the business. Good
ability to partner with others to quickly understand business issues / needs
and develop analyses and answers Excellent written and verbal communication
skills with a proven track record and experience with delivering excellent
results with tight timeframes and hard deadlines Strong experience with Site
Optimization Solutions (e.g., Optimizely, Adobe Target, Monetate, SiteSpect,
Visual Website Optimizer, etc.) required Proficiency in Excel, working with
and analyzing large data sets required Strong experience with web analytics
tools (Google Analytics, Mix Panel) preferred Experience with SPSS, R, SAS,
Stata or other statistical software a plus
Salary & Benefits: Join us in Dubai and enjoy an attractive tax-free salary
and travel benefits that are exclusive to our industry, including discounts on
flights and hotels stays around the world. You can find out more information
about our employee benefits in the Working Here section of our website
www.emirates.com/careers. Further information on what's it like to live and
work in our cosmopolitan home city, can be found in the Dubai Lifestyle
section.