General Manager

Job Purpose: Responsible for the overall commercial success of The Sevens
Stadium, including the annual premier event the Emirates Dubai 7s/World Rugby
Sevens Series festival. This includes the development of new business (sport &
non/sport), generation of business case for investment to generate new revenue
opportunities alongside the operational management and maintenance of the
current facility. The Emirates Dubai 7s is the world leading sports &
entertainment festival, this role is charged with developing and delivering
strategy for audience growth, digital reach and engagement, fan engagement,
commercial development. Key Accountabilities: - Responsible for the overall
operations of the sports complex ensuring the Stadium operates on a sound
commercial basis. Driving new local, regional and international business usage
into the facility. - Successfully produce and deliver stadium owned events and
attract, retain and commercially leverage local community, international
sports and recreational opportunities to the Stadium, in order to deliver
ongoing growth of the facility and maximum exposure of the company and the
brand. Develop and action sales and marketing campaigns to ensure that local,
regional and international markets are targeted to achieve maximum brand
exposure and awareness, while promoting the facilities as a significant, high
standard world class sports and leisure complex. - Responsible for the
development, negotiation, finalisation and facilitation of international
sports and leisure event contracts with local and world wide governing bodies.
This includes proposing, tender and successfully winning the rights to host
commercially sound sporting and entertainment events. - Develop experiential
strategy for fan engagement & experience at the Emirates Dubai 7s to enhance
commercial success of the festival. This includes the continued development of
music and experiences at the festival. This includes the negotiation and
management of agencies and managers of international headliners in music for
the festival. - Lead commercial negotiations with prospective partners, local
and international stakeholders for continued commercial growth of the venue
and festival. This includes in the digital space as the festival continues to
develop it's digital ticketing, mobile application and digital wallet
functions. - Utilise the facility and venue as an 'gateway' to revenue for the
group. Building events & programming that utilise spend with the group such as
hotels, logisitics, flights. - Manage the marketing and communications
verticals within both the festival and The Sevens Stadium business. Developing
the brand and derivative brands locally, regionally and internationally to
drive footfall. - Develop and action sales and marketing campaigns to ensure
that local, regional and international markets are targeted to achieve maximum
brand exposure and awareness, while promoting the facilities as a significant,
high standard world class sports and leisure complex. - Overall responsibility
for ideateing and creating the festival footprint on annual basis including
the operational site build for the Emirates Dubai 7s. Working with the
Operations agency to ensure that it is delivered safely, on time. This
includes but not limited too stadia, festival stages, F&B units, hospitality
village and back of house. Working with police, security units and 3rd party
stakeholders to ensure the safe delivery of the festival. - In conjunction
with company finance management, prepare, monitor and manage stadium and
tournament budgets. Maintain effective control of revenue sources to ensure
that revenue, profit, yield and facility use targets are achieved.
Qualifications & Experience: Qualifications: Degree or Honours (‎12+‎3 or
equivalent) in Leisure, Events and/or Sports Management, or equivalent
Experience: - ‎10+ years experience. - The successful candidate will have a
proven commercial record of generating new business within a venue/facility,
development of commercial opportunities and driving revenue for events by
increasing ticket sales and secondary revenue at large scale festival/events.
- They will also have a strong ability to manage, develop and 'sweat' a P&L
for the financial success of the festival and the wider Emirates group is
considered vital. - Experience in business and contract management to ensure
good practice prevails and consideration is given to legal, financial,
personnel, operational and practical aspects, when any activity is
considered.Having worked in rugby is not a pre-requisite for the role. - T he
successful candidate will have worked/led teams in large scale sports and/or
entertainment propositions globally. Knowledge and Skills: - A good knowledge
and understanding of rugby is essential as is the ability to engage and manage
senior positioned stakeholders effectively, without compromising the
Companies, the Stadium's and/or the Tournaments business standards or
position. - A hands on, motivated, self-starter with verbal and written
communication skills, able to effectively and positively manage all personnel.
- A dynamic manager, with time management skills, experienced in financial and
staff management, prepared to work to meet deadlines, whilst keeping a steady
hand and clear mind in stressful situations.
Salary & Benefits: Join us in a management role and enjoy an attractive tax-
free salary. On top of our generous travel benefits, including discounted
flights and hotel stays around the world, this managerial role also has an
excellent leave and healthcare package. That's on top of transport benefits,
life insurance and more.