Regional Category Manager - BSM & MYP, MENA

At Arla, we do so much more than make some of the world's favourite dairy
products. We make healthy taste delicious, mornings worth getting up for, and
family dinners unforgettable. Puck®, Lurpak®, The Three Cows®, Starbucks®, and
Castello® - names like these make us a vital, natural part of modern life in
over ‎100 countries around the world. There are ‎1,200 employees in the Middle
East and Africa and ‎19,000 global employees at the heart of our business.
Every single one of us plays an important role and together we build on our
10bn Euros turnover and establish our position as one of the largest dairy
companies in the world.
Looking for a passionate marketeer with a can-do attitude who is not afraid
to join an ambitious and exciting growth journey on one of Arla 's biggest
businesses in the Middle East. If you think you are up for this challenge,
then this would be the right opportunity for you.

Grow and develop the BSM, Powder, ELN & Evaporated Milk Categories

This is a unique opportunity to make an impact in the development of some of
Arla Foods MENA's most important categories, where you will be required to use
your creative and analytical skills to find effective ways to drive
penetration of the category, deliver the growth ambitions and lead the
innovation pipeline. The position is based in our Dubai Regional Office and
reports to the Head of BSM & MYP, MENA.

As the Junior Regional Category Manager for BSM & MYP, you will be responsible
for:

• Leading, strategizing & implementation of gameplans for the Powder and Evaporated Milk categories in MENA to deliver growth in line with the brand & category strategy


• Delivering annual brand & category business plans to meet KPIs, aligned to strategic objectives


• Driving the ELN category across Baby&Me and Deelac


• Managing the Dano brand in MENA including the development of ATL & BTL creative content


• Developing a robust and locally-relevant innovation pipeline for ELN across Deelac & Baby&Me


• Supporting in the delivery of key projects on Lurpak


• Managing day-to-day relationships with core markets, agencies & distributors


• Leading the creation of strong consumer/category insight-led activation plans in collaboration with Regional & Local CCSM, Global, The Barn and Agencies

Commercial Marketeer with Leadership Background
As a person you are independent, out-going and used to taking the lead. You
have a minimum of ‎3 years of experience, preferably from FMCG within marketing
or equivalent. As a knowledgeable marketer, you have a commercial mindset and
experience with category management, integrated communication plans and you
are familiar with the fundamentals of brand building.
Your global and outgoing mindset enables you to work with people across
cultures and to create strong relationships in order to build commitment with
all relevant stakeholders. Relying on strong project management skills, you
can lead, drive and create clear direction to motivate others to follow and
create results. Having an eye for details, analytical skills, creative
thinking and solid commercial understanding are essential to the role.
Moreover, you know how to navigate safely in a matrix organisation, and your
English proficiency leaves absolutely nothing to be desired. Arabic speaker
and GCC experience are strong advantages.

We have a purpose for Good
At Arla, we strive to unlock the highest potential in each other while working
together to create a sustainable future of dairy. We call it Stronger People
Stronger Planet and it is deeply anchored in our organisation and founded on
our commitment to respecting human rights, increasing access to healthy dairy
nutrition, inspiring good food habits, and improving the environment for
future generations. In order to succeed we need to hire people with a
sustainable mindset. Could this be you?

BEWARE! RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails and
fake recruitment campaigns on the internet from people purporting to work for
Arla Foods. Learn more via this link .