Public Relations Officer

Job Purpose: To implement media relations activities in support of all
Emirates Group businesses, under the supervision of the Media Relations
Manager, in order to gain positive publicity in media worldwide. To manage
media familiarization trips to Dubai and Emirates' destinations. Job
Accountabilities - Write original news releases and articles on the new
developments and achievements of Emirates Group, and distributing the same to
targeted media in order to attain good coverage in the media worldwide. -
Provide editorial support on all media and internal communications
collaterals, including content research and translation as required, including
feature stories, posters, and leaflets. - Proactively engage, and seek to
build good relationships with the media, in order to secure story
opportunities for Emirates' stories. - Manage journalist visits to Dubai, or
to Emirates' destinations, working with Media Relations Managers to prepare
their itineraries. Assist MRMs with hosting media fam groups - this includes
briefing the journalists when they arrive about Emirates and Dubai, escorting
such trips, and facilitating interviews and meetings with key executives as
required. - Respond to queries from the media, with carefully researched and
approved information in order to maintain consistency of the information
provided to different media, and that such disclosure is within the corporate
policy. - Organise and be present at interviews given by senior managers of
Emirates Group to journalists and on occasion to direct photography in order
to maintain interest in the operations of the Emirates group and to enhance
media coverage. - Maintain and frequently update the media contacts list, in
order to ensure effective media outreach.
Qualifications & Experience: - Degree or Honours (‎12+‎3 or equivalent): Diploma
or University Degree in journalism / communications/public relations or
related fields Experience - Has to have a minimum of ‎3 year print journalism
experience and/or Public Relations experience in a large company or PR
consulting firm. Skills/Knowledge - Knowledge/Training Excellent written and
spoken Arabic and good written and spoken English. Any additional language
will be beneficial. - The job holder should understand the media, how it works
and what journalists require. - An excellent knowledge of the internet as the
company is moving aggressively into this medium. - Working knowledge of
standard Microsoft applications such as MS Word and MS Excel. - Should have a
pleasing personality as he/she will have to deal with the press, outside
agencies and staff at all levels in Emirates.
Salary & Benefits: Join us in Dubai and enjoy an attractive tax-free salary
and travel benefits that are exclusive to our industry, including discounts on
flights and hotels stays around the world. You can find out more information
about our employee benefits in the Working Here section of our website
www.emirates.com/careers. Further information on what's it like to live and
work in our cosmopolitan home city, can be found in the Dubai Lifestyle
section.