Reporting to the Commercial Manager, you will drive the brand strategy through
distribution optimization & prospection while ensuring the profitability of
each POS and key account.
Drive the optimization of the fragrance & beauty distribution network:
* Participate in the mid-term & long-term strategy planning of the distribution network
* Prospect openings for both wholesale & retail in line with brand strategy while ensuring profitability
* With the Commercial Manager, negotiate space and commercial conditions for new openings and existing POS
* Manage key accounts for regional retailers to drive performance & visibility
* Recommend to the marketing team the ideal trade plan based on market performance & feedback
* Lead the sales budget cycle and ensure the necessary actions are in place to achieve the growth plan
* Follow up closely with all stakeholders to ensure timely payments of invoices
* Ensure achieving the targeted Operating Profit for each market in your zone
Participate in the management of the distribution network:
* Lead the Brand Managers in each local market on sales performance, stock holding, staff recruitment & retention and space negotiations
* Attract, develop, and retain talented BAs and ensure best practices in training & performance management
* Work closely with the Learning team to identify the needs of the BAs across the network
* Suggest incentive schemes and competitions to be implemented in each market
* Screen, validated and follow up on the placement of orders for each market
* Work closely with the Learning & Marketing teams to ensure the best client experience in the network
Control and monitoring of key indicators:
* Establish the necessary means to achieve the objectives of the sales
* Monitor indicators from all the markets and propose corrective actions
* Make profitability studies by POS
* Monitor the strategy and results of competitors and propose action plans needed
* Conduct market studies to aid in the strategic decision-making process
Develop the brand equity in the markets
* Remain selective in all activities conducted
* Excellence in execution for all brand activities
* Ensuring perfect grooming and counter standards
* Recommend opportunities to elevate brand visibility in distribution network
You have a post graduate degree from a business school and at least 4-5 years
of experience within distribution and/or retail management. You have a strong
knowledge of the fragrance & beauty industry with a luxury mindset. Strong
interpersonal, negotiation and organizational skills will be a real asset to
succeed in this position. English is a must; Arabic would be a strong
advantage. Must be proficient in Excel and Powerpoint. This is a regional
position and you will be asked to travel regularly to the markets in your
zone.
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