Skywards Programmes Manager

Job Purpose: To manage and develop key functions of Skywards, Emirates
Frequent Flyer Programme in order to influence members to behave in ways that
positively affects profit drivers for the airline. These include roles related
to member engagement and life-cycle management, commercial co-ordination and
tactical promotions, product design, tier management, innovation and strategic
project and product delivery. Job Outline: - Generic - Using both qualitative
and quantitative techniques, drive the analysis of customer preferences and
member data to generate insights and leverage opportunities to improve share
of wallet and engagement among Emirates customers and increase profit for the
airline. Develop effective segmentation and targeting of members to drive
incremental revenue opportunities. - Drive enhancements to deliver a richer,
more flexible, personal, compelling and competitive loyalty proposition. This
should entail producing a new and innovative basis for air travel reward and
could require the development of new methods. - Manage the development and
implementation of proactive communication and education strategies to ensure a
clear understanding and strong buy-in of the programme by customers and
internal stakeholders. Ensure all elements comply with published corporate
standards. - Manage programme budgets and profitability. Control costs and
conduct cost / benefit analysis to ensure the programme delivers within set
commercial objectives. Monitor internal performance measures to ensure
programme deliverables are on track. - Specific Product Design & Member
Engagement - In alignment with Emirates commercial strategic priorities, drive
the evolution of Skywards product propositions. Maintain best in class
offerings across Skywards Elite Tiers, Miles Retailing and other member
engagement products and ensure that propositions effectively serve both the
global nature of Emirates business, at the same time as enabling local
relevance and competitiveness as needed. - Demonstrate a solid awareness all
aspects of Skywards programme economics and the criteria that determines key
measurement metrics such as Skywards value per Mile and cost per Mile. - In
close coordination with the Customer Strategy & Retention Team within
Corporate Communications, Marketing & Brand, support the development of
Skywards member engagement strategy encompassing personalised communications
and offers that are triggered for Skywards Members when pre-defined events
occur within a customer trip journey or programme engagement milestone. -
Build relevant value propositions for defined member segments and audiences
that maximise engagement and ambient channels. - Support evolution toward
automation through the drafting and development of business rules, suppression
priorities and frequency parameters and work closely with Emirates Enterprise
Analytics team to determine optimal member targeting approaches that develop
for platform for future machine learning capabilities. - Capture and
consolidate the ideas and needs of wider Skywards stakeholders (Commercial
Engagement, Partnerships) and incorporate into overarching member engagement
strategy.
Qualifications & Experience: Qualifications: - Degree or Honours (‎12+‎3 or
equivalent) Experience: - ‎8+ Years of Commercial/Sales, Other - Experience in
marketing, product development or an airlines commercial department. -
Experience in developing and implementing a range of product and/or marketing
activities and functions. - Operational experience in delivering projects. -
Experience within and a strong comprehension of loyalty programmes. -
Experience in using complex data sets to derive commercial insights and
improve revenue performance in a loyalty or commercial role. Knowledge/skills:
- Ability to develop business cases, and a good understanding of ROI and other
key performance metrics. - Leadership Role :YES
Salary & Benefits: Join us in a management role and enjoy an attractive tax-
free salary. On top of our generous travel benefits, including discounted
flights and hotel stays around the world, this managerial role also has an
excellent leave and healthcare package. That's on top of transport benefits,
life insurance and more.