Requisition Id: 1468
Location: Dubai, AE
About Edrington
Edrington's vision is to give more by crafting exceptional ultra-premium
spirit brands. The Macallan is our central focus, supported by Highland Park
and The Glenrothes in the fast-growing single malt category and Naked Malt in
the blended malt category. Our portfolio is completed with The Famous Grouse
Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and
Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3
London Dry Gin and Wyoming Whiskey.
Position Summary
We have an exciting opportunity to join the EMEIA team in the role of Brand
Ambassador, The Macallan based in Dubai. The Macallan Brand Ambassador's role
is to engage and build strategic partnerships with top influencer groups,
consumers and media, by bringing The Macallan "world" to life in their key
city. They are required to inspire, educate, and recruit these audiences with
unique and impactful experiences. As a secondary focus, The Macallan Brand
Ambassador supports major brand initiatives, and helps deliver targeted
portfolio performance and trade education in priority accounts.
Job Description
The role will involve extensive event hosting and some potential travel to
Scotland to liaise with the distillery teams & host key influencer visits. It
is vital that The Macallan Brand Ambassador embodies the essence of the brand
in both appearance, behaviour and delivery of key brand messages.
The Brand Ambassador is the face of The Macallan brand in Dubai (working
alongside the Regional Brand Education Manager (BEM)) and responsible for the
education and engagement of consumers, influencer groups, media and
internal/external stakeholders including local strategic partner. They will
help to drive an increase in The Macallan's 'salience', as measured by
established tracking tools.
Skills and Experience
Our ideal candidate will be educated to degree level or equivalent with
extensive experience working within the luxury category and alcohol brand(s)
and their clientele. The successful candidate will be socially connected with
influenced communities in key markets and be an inspiring public speaker with
strong presentation skills. You will be a natural networker who ideally has a
passion for whisky. Fluency in English and eligibility to work in the UAE is
essential.
Employee value proposition
At Edrington, you will experience an incredible culture based on respect and
giving more. We are exceptionally passionate about our brands and genuinely
care about our people, continually investing in their development and
wellbeing. Join Edrington and make a world of difference.
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