Leo Burnett is a communications agency powered by its HumanKind operating
system, with the belief that creativity, data and technology work together to
transform human behavior and drive prosperity for clients. Part of Publicis
Communications, Leo Burnett Worldwide is one of the world's largest agency
networks with 85 offices and more than 8,000 employees. The global agency
works with some of the world's most valued brands including Allstate,
Esurance, Firestone, Jim Beam, Kellogg's, Kraft, Marshalls, MillerCoors,
Nintendo, P &G, Samsung and UnitedHealthcare among others. To learn more about
Leo Burnett Worldwide and its rich history of creating iconic brands, visit
our site, Facebook page and follow us on Twitter and Instagram via
@leoburnett.
Role overview:
A content maker will be responsible for creating, testing and optimizing
content that goes across multiple social platforms. The ideal candidate will
be someone who lives and breathes content creation, is always up to day on
trends and innovations and has a creative mindset of digital first. They are
passionate about social behaviors and social trends that can be translated
into creative work that exceeds clients and agency expectations.
* Present well thought out creative social ideas to Creative leads and Clients and execute them
* Keep work on budget and on schedule
* Have up to date Social Fluency
* Provide rationale and education to clients on new social content formats
* Ongoing curiosity about new social media and how it can be used in intelligent ways to elevate our clients' brands and win business
* Provide proactive POVs on the evolving social content landscape
* Maintaining a high level of motivation keeping a positive attitude, focused, and on track
* A willingness to roll up their sleeves
* Being self-motivated, hard-working, well organized, and resilient to ever-changing timelines, requests, and deliverables
* Works well under pressure and is capable of remaining focused despite rapidly changing priorities and competing deadlines
* Collaboration with Social Strategy, Social Marketing, and Account teams
* Creation and development of concepts through execution
* Oversee content for all social brand channels (i.e.: Instagram, Facebook, Snapchat, Twitter, TikTok, Pinterest, YouTube, Reddit, etc.)
* Receive and apply constructive feedback, push past your comfort zone
* Create and source visual content (photo, video, gifs)
* Keeping the work on brand and on strategy--asking questions if something is not clear
* Propose real-time content based on social media trends and relevant social conversations
* Concept, design and execute high quality content. Making sure message is always clear, consistent and fresh
* Work with Motion Design to create video / interactive / animated content for social and other digital platforms
The ideal candidates will have:
* Passion from Entertainment category
* Attention to detail across a volume of work
* 2 + years of experience (creative agency, digital marketing or consulting)
* Experience in corporate advertising a plus
* A positive attitude
* Exceptional eye for art
* Maintaining a high level of motivation keeping a positive attitude, focused, and on track
* A willingness to roll up their sleeves
* Participation and success in client pitches
* Reports to the Creative Director/ Head of Social
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