Brand Communications Manager MENA

؜ - ؜Cairo ؜ -

Job details

Purpose & Overall Relevance for the Organization


Manage execution of the Global and EM Brand Strategy for the brand concepts.
Lead on consumer insight; focusing on street culture and identifying the
relevant communication and activation strategies for the consumer. Ensuring
consistent deployment throughout MENA, delivering on all relevant Brand KPIs
with a focus on growing NPS. Implement and execute all activations aligned
with direct manager and based on calendar priorities. Embody the brand ethos
and understand the audience with intimacy.


Key Responsibilities:
* Drive the execution of the MENA Brand Marketing activation calendar for Sports.
* Full management of the Marketing Working Budget for the campaigns assigned across MENA with support from the Senior Manager Brand Communications.
* Lead the creation and delivery of agency briefs to ensure responses are focused, insight led, aligned with global guidelines and on budget.
* Ensure world class campaign executions by focusing on brand priorities, such as trade zone, open source and speed.
* Negotiate and track quotations with vendors by setting clear objectives and expectations.
* Manages the delivery of all elements of campaign execution including PR, OOH and physical activations.
* Works with the Digital manager (and team) to deliver all digital media execution.
* Proactively works with Sports Marketing team on key campaigns where assets are relevant.
* Drive MENA Brand KPIs and monitor Brand Health via tracking studies.
* Other duties as assigned by the Director of Brand Communications.


KPI's:
* MENA Brand Health KPIS (Brand momentum, Share of Search, Spontaneous purchase intent).
* Growth of BOS Market Share within MENA.
* MENA Direct Category Contribution vs. Plan.
* MENA Campaign ROMI.
* EM Net Sales, Category growth, FPST and DTC/E-com traffic.
* MWB compliance.


Key Relationships:
* MENA Peers reporting into the Senior Brand Communication Manager.
* MENA Merchandising teams' cross category.
* MENA Wholesale, Retail and eCom Marketing teams.
* Advertising, Media, Digital and Events agencies.


Knowledge, Skills and Abilities:



  • Significant knowledge of the full marketing mix (event, sponsorship, media and activation) with a major brand or retailer (fashion industry or FMCG candidates preferred)

  • Good experience in managing cross-functional projects and strong administrational skills.

  • Professional attitude and strong relationship management skills with teams outside Egypt.

  • Marketing budget management.

  • Advanced user of MS Office suite of products.


Requisite Education and Experience / Minimum Qualifications:



  • University degree in Business or Marketing with a minimum of ‎4 - ‎6 years equivalent professional experience.

  • Previous experience in a Matrix organization with Global and Local exposure.

  • Fluent in English.
    AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH.
    JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER
    THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND
    DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
    THIS IS HOW WE WIN WHILE PLAYING FAIR.
    COURAGE: Speak up when you see an opportunity; step up when you see a need..
    OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-
    through.
    INNOVATION: Elevate to win. Be curious, test and learn new and better ways of
    doing things.
    TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
    INTEGRITY: Play by the rules. Hold yourself and others accountable to our
    company's standards.
    RESPECT: Value all players. Display empathy, be inclusive and show dignity to
    all.
    ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES
    INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR
    DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL
    OPPORTUNITY EMPLOYER.




JOB TITLE:
Brand Communications Manager MENA
BRAND:
adidas
LOCATION:
Cairo
TEAM:
Marketing & Communications
STATE:
C
COUNTRY/REGION:
EG
CONTRACT TYPE:
Full time
NUMBER:
‎492797
DATE:
Dec ‎29, ‎2022

Job Summary

  • Advertiser: Adidas
  • Announcement date: 29/12/2022
  • Type of employment: -
  • Experience level: -
  • Educational level: -
  • Job location: Cairo
  • Salary: -
  • Phone number: -

More jobs like this

Cairo
06/02/2023

Purpose & Overall Relevance for the Organization The mission of the Brand Communications Manager Football & Outdoor, is to position adidas as the best football brand and highlight our outdoor range in the MENA region through maximizing innovative and inspirational brand exposure to create the perfe…

Cairo
22/07/2022

**Date:** 02-Aug-2022 **Location:** Cairo, Middle East and North Africa, EG **Company:** British Council Transformation has resulted in changes in skills requirements, roles, and numbers of roles required in the new operating model. The roles in the new operating model will be restricted to emplo…

Dubai
08/03/2023

Our vision is to establish HUGO BOSS as the leading premium tech-driven fashion platform worldwide and to be one of the top 100 global brands. At HUGO BOSS, we work as a team to apply our knowledge, skills and experience together and create a diversity of ideas and solutions. What unites us? We lov…

Cairo
21/07/2022

Are you looking for meaningful work? Come to P&G where Brand Management was born! Did you know P&G invented the concept of branding and brand management? Over the years, we have remained consistently among the top in marketing by finding new and exciting ways to reach consumers. In this role, you w…

Cairo
02/08/2022

Responsible for brand planning, execution and projects related to brands' management and takes the lead on the brands' activities. Job responsibilities: * Analyses & summarizes sales and research reports and come out with conclusions. * Understands channel segmentation and customer & consume…

Cairo
05/01/2023

### **Job Information** Number of Positions **1** **** Business Line **AGM Holding** **** Function **Marketing** **** City **Cairo** **** State/Province **Cairo** **** Country **Egypt** **** Zip/Postal Code **11311** **** ### **Job Description** * Lead all marketing activities related to his bran…

Cairo
01/03/2023

### **Job Information** Number of Positions **1** **** Business Line **AGM Holding** **** Function **Marketing** **** City **Cairo** **** State/Province **Cairo** **** Country **Egypt** **** Zip/Postal Code **11311** **** ### **Job Description** * Identify, develop, and evaluate marketing strateg…

Cairo
13/06/2023

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills an…

Cairo
30/11/2023

3-5 Years of experience **Location:** Cairo, Egypt **Category:** Marketing **Qualifications:** * Bachelor's degree in Business Administration preferably with specialization in Marketing * 3-5 years relevant experience in branding including at least 3 years in positions of progressively increasi…

Cairo
25/12/2023

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously…

اللغة: العربيّة