MM BU Marketing

؜ - ؜Cairo ؜ -

Job details

Job Summary


The job holder is responsible for aligning the brand 's GLOBAL strategic
direction along with development of long terms and short-term marketing plans
and execution for all markets across the globe. Also responsible for market
share, brand equity, agency management, markets of soap bar products and
financial performance of brand.


Roles & Responsibilities



  • Understand, reflect & practice IFFCO's vision & values for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share and Margins in all markets; as consistent with the annual business plan.

  • For generating long term customer / consumer demand and salience for categories, group of products / brands and to this end develop a Marketing Strategy.

  • For generating Marketing campaigns and determining appropriate Media-mix viz: TV, Print, hoarding, radio, point of sales and internet etc.

  • For developing marketing budgets in terms of ATL/ BTL, its prudent deployment and ensure budgeted category/product group / brand margins.

  • For determining marketing / consumer research objectives with regard to existing and new products, initiating market research and integrating research findings to product plans.

  • To work with R&D for formulating new products agenda and recipe cost management.

  • To Launch New Products / New Packs / Packaging as planned

  • Full ownership of financial situation

  • Tracking on ‎6-‎7 markets of soap bar products

  • Long term and short term strategy for consumer and shopper


KPIs



  • Regional experience in MEA

  • Strong analytical skills

  • Willing to take initiative

  • Capability to think for long term benefit of the brand External Audit


Work experience requirement



  • ‎6 - ‎14 yrs. of relevant experience in assigned categories and products.

  • Experience in assigned geographies.

  • Strong analytical skills

  • Willing to take initiative

  • Capability to think for long term benefit of the brand

  • Strong communication and interpersonal skills


Qualification



  • Graduation from reputable universities and have an MBA in Business

  • ‎6 - ‎8 yrs. of relevant experience in assigned categories and products

  • Regional Experience in same sector is a must.


Competencies


Ownership & Result Orientation
Marketing Research and Strategy
Marketing Financial Management
Communications Development
Brand Strategy and Brand Equity Management
New Product Development
Self and Team Management
Planning & Decision Making
Strategic Thinking
Change Management
Business Unit: Oils & Fats(EGY) (E1)
Business Group:

Job Summary

  • Advertiser: IFFCO
  • Announcement date: 30/10/2022
  • Type of employment: -
  • Experience level: -
  • Educational level: -
  • Job location: Cairo
  • Salary: -
  • Phone number: -

More jobs like this

Cairo
09/11/2022

**Responsibilities:** * Understand the Functional requirements of various procurement & inventory processes. * SAP process flow for processes and Master data for MM. * Various master data elements and related configuration for MM and SD Module. * Understand the issues faced by end users…

Cairo
20/09/2022

* **POSITION SNAPSHOT** Location: Egypt - Cairo Function: Finance & Control Full-time **POSITION SUMMARY** Responsible for the financial planning processes across the businesses within Nestle in the Market and ensures flawless execution and high quality of deliverables. **A DAY IN THE LIFE … *…

Cairo
06/05/2022

Like getting paid to drink coffee, think big, and hang out with exciting businesses? Or maybe you want to work alongside some great people who are helping businesses of all sizes navigate through the MENA payments labyrinth - and, most importantly, get the results they need. Then you might want to …

Cairo
21/11/2022

**POSITION SNAPSHOT** Location: Egypt - Cairo Function: Finance & Control Full-time **POSITION SUMMARY** Responsible for the financial planning processes across the businesses within Nestle in the Market and ensures flawless execution and high quality of deliverables. **A DAY IN THE LIFE … ** …

Cairo
16/05/2022

Our client, a leading provider of business solutions and IT services in the Arab World located in Qatarو e Arab World located in Qatar., urgently requires the following positions: **Marketing Director:** Main Job Responsibilities: * Responsible for strategic activities in relation to Sales,…

Cairo
21/05/2022

Our client is a leading medical company, provides unique services in areas of ( **Hearing Aid, Optics and Pharmaceuticals** ) requires the following positions to be hired immediately in KSA. **Marketing Manager** **Main Job requirements:** * Bachelor Degree in Marketing or Public Relation. * 8 …

Cairo
29/04/2022

## **Job Description** Create marketing plans by engaging sales in annual and quarterly planning to determine programs, activities, and marketing assets to achieve business and revenue objectives. Execute face-to- face programs such as half-day seminars, breakfast meetings, lunch and learns, …

Cairo
27/05/2022

Cairo, Egypt Posted 3 days ago Expires in 2 months Ref:JB4517722 **New** #### **Job Details** Job Location Cairo, Egypt Job Role Other #### **Preferred Candidate** Career Level Student/Internship #### **Job Description** In your internship, you'll support the Market Intelligence function with…

Cairo
29/04/2022

#### **website.responsinilities:** * Plan marketing and branding objectives. * Overall responsibility for brand management and corporate identity. * Expand product solutions and offerings within identified market segments. * Prepare marketing strategies alongside other company executives an…

Cairo
29/04/2022

Details Required Experience 3 - 5 Years Department Marketing Career LevelMid-Level Position Location Cairo Skills Communication Problem Solving Excellent English content writer Requirements and responsibilities # **Role and Responsibilities of the Marketing Generalist:** * Help and take the l…

اللغة: العربيّة