JOB DESCRIPTION:
ECommerce Marketing Specialist
Location : Cairo Company : Electrolux Egypt
Function Marketing Job Family E-commerce Marketing
Reporting to E-commerce & Digital Marketing Manager
Role Objectives
The conversion marketing manager is the main point of contact and accountable
party for E-Retailer partners (B2B)
This role is a key liaison between all the commercial tringle & other
stockholders to develop & execute strategy & tactics that support E-commerce
objectives, delivers sellout target on time, on budget & meeting other key
KPIs.
Mission
Develop strategic website marketing plans to promote companies' products in
E-retailers platforms. To remain relevant in an ever-changing digital
marketplace, e-commerce lead must stay abreast of changes in the online
marketing environment and make necessary adjustments to their strategies.
This position requires strong project management capabilities, effective
communication, collaboration skills & the ability to develop E-commerce
strategy, provide insight around potential risks, opportunities, resolve
conflict, initiate resolution & deliver results.
Key Operational Responsibilities
(Identification of job content in terms of outputs)
Shape decisions about products, pricing and promotional strategies. They play
a key role in reviewing technological and sales strategies so that they align
with channel objectives & KPI's.
Design marketing/ e-commerce calendar & implement marketing campaigns per
E-retailer to focus on our visibility thus driving sellout.
Lead cross-functional teams on an ongoing basis including stakeholders & team
to ensure channel successful implementation of projects, managing timelines,
scopes & budgets, assist all external partners, provide support to all
associate activities & monitor the results.
Coordinate with E-retailers team to recommend ways to increase conversion rate
to website/ social media to reach maximize sellout thus revenue.
Monitor E-retailers site content, managing pages & products, maintaining stock
level.
Review channel performance trend vs. last year & target to define the current
situation, need focused points & lessons learned
Keep up to date on current e-commerce trends and opportunities.
Requirements:
Strong understanding of current e-commerce trends and best practices.
Well-developed understanding of data analysis as well as website metrics.
Ability to work efficiently and accurately while working toward multiple
deadlines.
Self-starter & proactive; creative thinker & problem solver.
Experience working with cross-functional teams
Soft Competencies :
* Detail-oriented with excellent organization, communication (written/verbal), & interpersonal skills
* Able to work under pressure effectively & efficiently.
* Must be a team player.
* Good interpersonal skills.
* Strong problem solving skills.
Other Requirements :
Financial acumen & budget structures understanding
**MISSION:** * Build, manage and develop long-term Ecommerce relationships in order to achieve the targeted sales revenue by increasing our online presence. * Manage e-commerce operations and marketing campaigns * Lead and negotiate annual agreements with Ecommerce partners * Develop pla…
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