Customer Value Specialist

؜ - ؜Cairo ؜ -

Job details

Description


The Customer Value Specialist manages tasks to deliver the base growth and
retention strategy for their area, ensuring all communications are relevant
and build a broad and deep relationship with our customers. Increasing
customer lifetime value as a result of correctly targeted and managed
communications and reducing churn through increased customer satisfaction.


Job Responsibility



  • Plans and executes tactical campaigns, in line with the base growth and retention strategy and marketing concepts, with a good understanding of how they impact customers perceptions and brand experience;

  • Manages the scheduling and rules that determine message deployment and takes direct ownership for message performance;

  • Understands the customer lifecycle concepts and uses them to help resolve problems and identify solutions to gain commercial improvements;

  • Uses learnings to make recommendations around areas of opportunity related to customer experience and actions to drive performance and improvement;

  • Ensures all marketing activity reflects our brand strategy and tone of voice and that all communications are legally compliant and drive a positive response (careful management of call to action and message impact is essential);

  • Delivers complex marketing tasks or small projects in order to drive revenue from the market and execute them through the sales teams;

  • Collaborates across company and functional teams (e.g. Operations, Brand, Finance, Regulatory, Technology) to ensure smooth delivery of targeted communications and campaigns;

  • Adopts best practice processes/procedures with focus on customer and brand experience.


Required Criteria


Modern Marketing Leadership
Data Analytics and Insights
Campaign Development and Management
Always on Marketing
Business and Commercial Acumen
Product/Solution Proposition Strategy and Design
Customer Centricity
Segment Strategy and Planning

Job Summary

  • Advertiser: Vodafone
  • Announcement date: 21/06/2023
  • Type of employment: -
  • Experience level: -
  • Educational level: -
  • Job location: Cairo
  • Salary: -
  • Phone number: -

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