Business Development Executive
Date: 15-Mar-2023
Location: Cairo, Middle East and North Africa, EG
Company: British Council
We support peace and prosperity by building connections, understanding and
trust between people in the UK and countries worldwide.
We work directly with individuals to help them gain the skills, confidence and
connections to transform their lives and shape a better world in partnership
with the UK. We support them to build networks and explore creative ideas, to
learn English, to get a high-quality education and to gain internationally
recognised qualifications.
Working with people in over 200 countries and territories, we are on the
ground in more than 100 countries. In 2021-22 we reached 650 million people.
Role Purpose
The British Council's English and Examinations Strategic Business Unit
includes a significant business client base. It is part of our commercial
strategy moving forward for the evolving Corporate English Solutions (CES)
division to professionalise and develop our approach and to grow this income
stream.
CES Business Development Executives (BDE) will play a key role in supporting
and driving the commercial growth of sales to corporate clients by:
* identifying and connecting with potential new clients (prospecting)
* responding to potential new opportunities and enquiries (lead management)
capture and manage data to help build insight around our corporate audience
and the sales and marketing effectiveness of our corporate business (business
data and intelligence)
Role context
Over 70% of our Adult students taking English training with the British
Council are professional workers aged 25-39. The need to improve language
levels, demonstrate workplace skills in English and obtain qualifications
remains a priority for public and private sector employees globally. The
British Council English division offers face to face, online and blended
solutions to companies and organisations across our global network to help
meet these needs.
The corporate sector has been one of the more resilient sectors in terms of
continued demand for training since the onset of the pandemic. To better meet
this demand, we have broadened our range of quality products and now provide a
mix of solutions to clients in keeping with the changing demands of young
professional workers and their employers.
Alongside the new portfolio of products, we are investing in prospecting tools
and increased levels of targeted B2B marketing campaigns to improve levels of
lead generation for our Sales and Account managers to oversee and close.
The BDE role will work closely with the other key CES related posts including
the cluster Sales and Account Manager, and the operations focussed Corporate
Services Officer. There will also be a need for regular interaction with
Teaching Operations colleagues and members of the Academic and Customer
Management teams to ensure high standards of delivery
Main Accountabilities:
Prospecting
* Uses target profiles and business intelligence to identify potential clients (prospects)
* Makes initial contact with prospects
* Share resources and content to present our products, services to nurture prospects and establish interest and intent.
* Ensures new leads are captured in CRM appropriately.
Lead Management
* Responds to all inbound corporate enquiries from within the assigned sales territory
* Ensure a response within an agreed Service Level Agreement.
* Provides appropriate information on British Council products and services
* Undertakes basic needs analysis with new enquiries, to establish intent and assess opportunity size and type.
* Qualifies new leads based on a global framework to build sales Opportunities.
* Passes qualified opportunities to Country/Cluster B2B Sales Mgrs.
* Maintains regular contact with the client until a Lead is either converted to an Opportunity or closed.
Business data and intelligence
* Captures and manages client data in CRM and other business systems.
* Responds to CRM workflows relating to leads that have been assigned.
* Contributes to reporting on sales, service, and marketing activity.
* Review data sources with colleagues to identify opportunities to improve performance
Managing self and others
* Tasks and coordinates others (e.g. internal colleagues or external contractors/suppliers) to complete time-limited, straightforward activities, within established procedures, to ensure efficient delivery of services. Monitors task completion to agreed quality and time standards
About You (essential requirements for the role):
* 3+ years of customer management experience
* Familiarity with Salesforce or use of similar CRM
* Proficiency in Microsoft office programs
* Local language at C2 level for speaking and writing. English level at B2 speaking and writing
* University degree or equivalent in a relevant subject or discipline
Desirable requirements:
* Sales related experience in large sectors (e.g financial services, media, pharmaceuticals tourism etc)
* Sales or Marketing qualifications
Further Information
* Number of positions: 1
* Location: Egypt
* Job Grade: 4-H
* Deadline to receive applications: March 29, 2023
* Other requirements: This role is open to candidates who have the right to work in the job location.
Please note that all applications should be submitted in English only.
It is advisable to apply in advance to avoid any technical issues at the
last moment
A connected and trusted UK in a more connected and trusted world.
Equality , Diversity, and Inclusion (EDI) Statement
The British Council is committed to policies and practices of equality,
diversity and inclusion across everything we do. We support all staff to make
sure their behaviour is consistent with this commitment. We want to address
under representation and encourage applicants from under-represented groups,
in particular, but not exclusively, on grounds of ethnicity and disability.
All disabled applicants who meet the essential criteria are guaranteed an
interview and we have Disability Confident Employer Status. We welcome
discussions about specific requirements or adjustments to enable participation
and engagement in our work and activities.
The British Council is committed to safeguarding children, young people and
adults who we work with.
We believe that all children and adults everywhere in the world deserve to
live in safe environments and have the right to be protected from all forms of
abuse, maltreatment and exploitation as set out in article 19, UNCRC (United
Nations Convention on the Rights of the Child) 1989.
Appointment to positions where there is direct involvement with vulnerable
groups will be dependent on thorough checks being completed; these will
include qualification checks, reference checks, identity & criminal record
checks in line with legal requirements and with the British Council's
Safeguarding policies for Adults and Children.
If you have any problems with your application please email
[email protected]
Please note: Applications to this role can only be considered when made
through the Apply section of our careers website. Our 'ASK HR' email is only
to be used in case of a technical issue encountered when applying through the
careers website. Emails with supporting statements and CV/Resumes sent to this
email address will not be reviewed and will be deleted.
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