Scope: Manages a company's portfolio within a certain category in order to
enhance brand's performance and portfolio value Functional Responsibilities: -
Coaching the team on insights generation, and implementing insights into
business plans. - Challenges channel and customer plans to fully support brand
building and other brand and portfolio objectives - Leads the creation of the
category strategy for the OpCo and ensures it drives a profitable growth -
Conducts yearly portfolio performance analysis to ensure sustainable growth in
profits, volume and value share - Ensures portfolio strategy is incorporated
into the channel, RTM and customer strategy. - Challenges brand strategy to
ensure ongoing consumer preference. - Drives OpCo organizational and ambition
alignment to the maintenance/execution of the brand strategy. - Develops
profit enhancing initiatives and drives major internal change programs (ex:
SKU rationalization) - Challenges and improves the innovation process - Leads
the relationship between key agencies and achieves synergistic cooperation
between them to develop outstanding, effective communication that
significantly changes business results. - Champions the execution
effectiveness of the OpCo's many functions, and creates companywide commitment
and excitement towards key initiatives Functional Authority: (Job Grade 18 and
above) - Job holder manages and coaches effectively his/her brand team to
achieve brand objectives - Job holder manages managers
1
Hiring Manager
Tawfik Monir Girgis, Nancy
Job Requirements
Education, Certifications and Licenses: - Bachelor's degree in
Business/Marketing or any relevant discipline - MBA is a plus Knowledge and
Experience: - Not less than 8 to 10 years experience in brand management -
Previous experience in a multinational company
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