Marketing Manager, Alexa, MENA, Amazon Devices & Services

• Strong communication skills in both Arabic and English


• Bachelor's or Master's degree in a related field


• ‎3+ years of relevant work experience in Consumer Marketing, Analytics or Product/Program Management


• Experience in managing complex projects involving multiple stakeholders and workstreams


• Ability to prioritize workload and meet deadlines in a fast-paced environment


• Strong numerical literacy

Job summary Fluency in both Arabic (native level) and English is required for
this role. Fluency in Khaleeji Arabic is preferred. Interested in Amazon Alexa
and the future of voice-powered connected devices? Come work on it! The Alexa
Marketing team in MENA (managing Saudi Arabia and United Arab Emirates) is
connecting our Alexa customers to the most relevant Alexa features and
functionalities for them. The team is looking for an experienced Marketing
Manager to drive Feature Discovery, Customer Engagement and Customer Lifetime
Value with Alexa through innovative and data-driven marketing campaigns. This
role provides the opportunity to dive deep into customer segmentation,
advanced targeting, and innovative channel techniques. Also, there is wide
autonomy to brainstorm, launch and test new ideas and programs. This is an
ideal role for a professional who seeks to leverage their expertise in a
large-scale environment that provides ample room for experimentation, testing
and innovation. The role gives broad exposure to Product, Business
Development, Tech and BI teams Key job responsibilities • Owning multi-channel
campaigns end-to-end from planning, set-up, tracking and reporting. Dive deep
into channels such as Email, Push, onsite content, Social and others. •
Collaborate with the Analytics teams to develop new segmentation frameworks
and dynamic content recommendation for our customers. • Act as point of
contact for the multi-functional Alexa team for Alexa customer engagement. •
Provide Business Analysis to identify device and customer cohort specific
behavioral trends. Documentation of those trends and recommendation of
regional Action plans. • Collaborate with the Region's (Saudi Arabia and
United Arab Emirates) and intl Product teams to develop launch plans for new
feature launches, provide data-based feedback on existing features and input
into roadmap planning. • Report results, business trends and recommended
Action plans to Snr Leadership. About the team Our ambition is to provide an
optimal customer experience via everything we do. For this, we have a
motivating, challenging but very collaborative team culture. Our team is
located between Riyadh and we believe that having complementary skill-sets
makes us stronger. We strive to be at the cutting-edge of marketing in terms
of Lifecycle Management, Analytics and Growth experimentation. Thus, we like
to challenge ourselves and be challenged on how to get better. We are looking
forward to getting to know you!
* Knowledge of Khaleeji and Saudi culture and customers
* Knowledge on building email customer journeys and creating push notification.
* Experience working in a Growth team on a consumer facing product
* Experience working with BI teams
* Experience working with SQL
* Ability to navigate projects dealing with high ambiguity