Reference Code: 70242
Riyadh, 01, SA
Permanent
The story of Cartier is founded on audacity and passion. For more than 170
years we have embraced a bold, pioneering spirit that continues to inspire our
teams across all Metiers from our boutiques to our workshops and corporate
offices. Our 8,500+ colleagues of 90 nationalities are united by a shared
independent spirit and commitment to excellence, striving to continuously
enrich our Maison's heritage by pushing the boundaries of creativity.
MAIN PURPOSE
The CRM Project Coordinator will support the CRM Manager in driving client
acquisition, loyalty and satisfaction. He/she will maintain the Client
database and coordinate the day-to- day running of Client loyalty programs.
He/she will be responsible for the deployment and measurement of online and
offline campaigns.
KEY RESPONSIBILITIES
CRM Projects
Maintenance of Customer Database
* Support CRM Manager in monitoring Clienteling programs through Salesforce tools.
* Regularly update customers' records (contact, title, contact preferences…).
* Upload external files (e.g. list of prospects).
* Regularly monitor accuracy of data and standardize data fields.
* Identify duplicates in our Customer Database and merge profiles.
* Periodically communicate importance of accurate data capture to Boutiques.
In-boutique animations
* Support CRM Manager and work with Boutiques to execute "in-boutique" activations and moments to drive clients to Boutiques.
Direct Marketing campaigns
* Generate customers target lists according to criteria defined by the CRM Manager.
* Update the targeted records in the database with the relevant actions to enable campaign measurement.
* Measure campaign results (ROI), response rate, boutique visits, conversions…
Data reporting and analysis
* Support the CRM Manager in carrying out data extraction requests for boutiques, Marketing, Retail or PR departments based on multiple criteria.
* Maintain extraction log of all requests.
* Support the CRM Manager in producing monthly reports and other ad-hoc reports.
* Prepare customer analysis at the request of Management, Marketing, Boutiques…
Gifting and other Client Tools
* Help CRM Manager to ensure a consistent implementation at Boutique and Sales Associate level.
* Develop a Client treatment toolbox with Cartier guidelines for retail team to utilize for client treatments.
* Manage the inventory of client tools (contact cards, greeting cards, books, gifts, invitations, catalogue etc.) and follow up with Boutiques for order.
JOB PROFILE
Educational background:
* University degree (ideally related to Statistics or Business Analysis).
Required experience:
* Proven experience in Database management, information systems, analytical and reporting tools.
* Proven experience in managing suppliers and working on agency briefs
* Understanding of hospitality and has a strong eye for details
* Retail or Retail Banking experience is a plus.
Skills/ abilities:
* Excellent analytical skills.
* Organizational skills.
* Strong presentation skills.
* Detail oriented.
* Autonomous and pro-active with a "get-it-done" results-driven attitude.
* Proficiency in English and Arabic.
* Advanced Excel and PowerPoint.
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