Accountable for the strategic directionfor all brands within AK Fashion Brands
portfolio, find and deliver growthoptions for the brands at regional and
international level, as well as planningand executing the brand strategies
that ensure optimum growth and world classretail concepts. Ensures that all AK
brands deliver best brand experience andwork closely with Operations to
achieve the targeted locations, dates, salesand profit margin targets.
TheCBO will oversee the division's functions including planning, buying,
design,production, supply chain and retail brand standards, aligning closely
withmarketing to ensure growth and appropriate customer engagement. You
willdevelop, communicate and execute with the brand stake holders to ensure
thatthe right process, infrastructure, systems, and procedures are in place.
TheCBO reports directly to the Executive Board and is a member of EXCOM.
Key Responsibilities:
* Providing the strategic direction for all AK Fashion brands, working closely with direct reports to help develop the overall business strategy and ensure alignment with company goals
* Planning and executing the brand agreed strategy that ensures optimum growth and world-class retail concepts, both online and offline, keeping future retail trends within all due diligence and strategic developments
* Providing input to the Commercial Division to ensure that all AK brands deliver best brand experience, as well as, achieve the targeted sales and profit margins.
* Develop and execute the multi-channel strategy along the brand's marketing and communication strategy
* Find and deliver growth options for the brands at regional and international level
* Overseeing the division functional teams including but not limited to buying, merchandising, design, supply chain and production
* Developing clear brand focused marketing and communication strategies with Head of Marketing
* Continually looking at product awareness and education across AK group
* Ensuring that the right infrastructure, system, procedures are in place
* Develop the succession planning and ensure the right team are in place aligning future growth
* Overseeing brand talents' acquisition, development, and retention strategy and providing coaching and support to brand's managers ensure its success and future growth.
* Act as member of the management committee working closely with the brands stake holders to ensure that the right process is in place
*
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