Arabic Content Specialist

Who we are:

Known as the Work Life Platform, Bayzat is one of the leading employee
benefits SaaS platforms that is on a constant mission to make a world class
employee experience accessible to every company. We are redefining the way
work works for the better, making automated HR, Payroll, Employee Benefits and
Insurance a possibility for all businesses.

We are one of the fastest growing startups in the MENA region with just over
‎300 members from ‎35+ different nationalities. We were listed by Forbes as
"One of the most promising UAE-based startups" and are backed by world leading
VCs such as Mubadala and Point72 ventures. We are also one of the best-funded
scale ups in the HRTech space across the region.

We are a principle-led, meritocratic company that puts culture at the core of
everything. As a Bayzat member, you will constantly be surrounded by high
achieving individuals and teams who have a knack for solving complex problems
and are relentlessly pursuing success in everything they do. Being part of
such an environment will push you to constantly be the best version of
yourself and capitalize on every opportunity to improve, whilst drawing
inspiration from like-minded, hungry people from all around you

How we got to where we are today, and the reason we will continue to thrive,
is by hiring best-in-class talent and building a culture that allows people to
be the truest, most authentic and unpretentious versions of themselves.

As a Content Specialist , you play an integral role in defining and
evolving Bayzat's content strategy to ensure that both the content and brand
strongly resonates with Bayzat's ideal customer profile (ICP) across both
industries and Countries.

To excel in this role, you have a strong content background who possesses the
ability to both ideate and execute upon high impact content pieces that
resonates with the brand's target audience throughout the marketing, sales and
post sales customer funnel.

WHAT YOU WILL BE DOING?

• Define and evolve Bayzat 's tone of voice that align with brand positioning


• Develop, evolve and scale Bayzat's content strategy across online and offline touch points to aid in building brand affinity, awareness, customer acquisition and retention


• Identify and execute upon strategic content pieces through individual research in addition to managing in house and third-party agencies


• Develop hyper-personalized content pieces based on defined buyer personas to improve lead to customer conversion rates


• Work closely with Bayzat's sales team in order to ideate and execute upon high impact sales material that aids the sales team in both winning and renewing business


• Define and develop detailed reporting that allows the Marketing Department to make better data driven decisions on content & social media posts

What Will You Be Doing?

• Building out a content strategy & detailed plan throughout the year. This includes thorough market research, brand/product knowledge and budget optimization


• Creating all content pieces which includes intensive writing and coordination with Bayzat's visual designer and third-party agencies


• Owning Bayzat's PR strategy and outreach


• Helping to implement defined strategic content material around the customer journey that optimize the customer experience


• A/B testing marketing content material and execution across digital platforms (i.e., how content changes to specific ads increase engagement rates)


• Owning the content strategy and development across Bayzat's owned and third-party platforms

WHAT ARE WE LOOKING FOR?

• ‎3- ‎5 years of relevant experience


• Experience working in a B2B organization


• Extensive digital & technical knowledge is a must


• Have broad operational & executional know-how


• Be a team player who is able to build and maintain close relationships with a wide range of internal and external stakeholders


• Be passionate about technology


• Have the ability to analyse and extract research data


• Possess strong SEO 'content' knowledge


• Ability to speak and write Arabic fluently (mandatory)


• Have excellent interpersonal, verbal and written communication skills


• Strong strategic, critical thinking skills and problem-solving ability


• Obsessively organized and detail oriented


• Experience working in a high-growth environment


• Open to be based in Riyadh