Restaurants and Bars Marketing Manager

At Four Seasons, we believe in recognizing a familiar face, welcoming a new
one and treating everyone we meet the way we would want to be treated
ourselves. Whether you work with us, stay with us, live with us or discover
with us, we believe our purpose is to create impressions that will stay with
you for a lifetime. It comes from our belief that life is richer when we truly
connect to the people and the world around us. Our company values are much
more than a program or a policy; they define who we are and inform the
decisions we make. The company's guiding principle is the Golden Rule, and as
such Four Seasons strives to have a long-lasting, positive influence on the
communities where we operate and on the people we employ and serve around the
world.
"The reason for our success is no secret. It comes down to one single
principle that transcends time and geography, religion, and culture. It's the
Golden Rule - the simple idea that if you treat people well, the way you would
like to be treated, they will do the same." - Isadore Sharp, Founder and
Chairman Four Seasons Hotels and Resorts.
Career Opportunity
The deeply instilled Four Seasons culture is personified by its employees,
people who share a single focus and are inspired to provide exceptional
service. Be part of a cohesive team with opportunities to build a successful
career with global potential.
About Four Seasons Hotel Riyadh:
Call one of Saudi Arabia's most prestigious addresses home. Share a leisurely
brunch with important guests and host memorable meetings in our cosmopolitan
oasis. Inside the soaring Kingdom Centre tower, you'll be met with exceptional
views and contemporary cuisine along with Arabic hospitality, elevated with
Four Seasons highly personalized service.
Restaurants and Bars Marketing Manager
Four Seasons Hotel Riyadh at Kingdom Centre is looking for Saudi
Nationals.
The Restaurant and Bar Marketing Manager sets and executes the media /
marketing strategy for restaurants and bars.
In conjugation with the Director of Restaurants, Director of Marketing,
Director of PR, and Director of Food and Beverage, the Restaurant and Bar
Marketing Manager plays an integral role in the development and execution of
the Restaurants and Bars annual strategic marketing plan comprised of public
relations, social media, and marketing communications strategies that support
the business objectives. Through strategic thinking and execution, increase
awareness and visibility of the restaurants and its food and beverage
offerings and team, the Restaurant & Bar Marketing Manager also contributes to
driving traffic and revenues.
Responsibilities
Restaurant Operations:
* Executes all key Restaurant and Bar Marketing initiatives as defined below
* Develops annual R&B marketing strategy and action plan (per FS Guidelines), co-develop and execute business goals
* Preserves brand and concept integrity in all elements of the marketing process
* Design and implement innovative programs and campaigns that increase awareness of R&B, its offerings and dynamic team
* Leads in R&B's digital strategy with a proactive and creative approach to all available digital and electronic marketing platforms from planning to implementation and reporting.
* Actively manages Four Seasons proprietary R&B websites, ensuring alignment with the R&B's positioning and business objectives and creative storytelling
* Ensure up-to-date information on partner and third-party websites
* Oversee R&B online reputation management by monitoring and ensuring appropriate management of third-party review sites
* Manage the restaurants' databases, always striving to increase subscribers whilst remaining compliant with privacy laws, Four Seasons Privacy Policy as well as established internal policies and protocols for the creation and maintenance of "local mailing lists" and the use of Four Seasons' platforms for marketing and promotional emails
* Manages R&B social media channels, from strategy to content creation, daily channel management and reporting
* Curating and creating relevant and engaging content, telling a story consistent with the outlets and Four Seasons while increasing following and engagement
* Leverage social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communication
* Illustrate the power and resulting impact of a strategic social presence through effective monitoring and evaluation tools
* Pursue and coordinate social media influencer visits and utilize available programs to integrate proper User Generated Content
* Monitor social media conversations relevant to industry, luxury, local, and International markets
* Work closely with Director of Restaurants, Executive Chefs and Beverage Managers to identify and produce social media content opportunities and have presence at relative R&B events
* Develop partnership/ sponsorship opportunities
* Coordinate any promotional menus with the Executive Chef and Director of Restaurants as well as beverage menus with Beverage Manager
* Project manage each collateral item, including the negotiation of costs, a production timeline and the editing of each draft, and ensure final artwork is signed off by all required signees, prior to distribution
* Coordination of F&B and R&B participation in corporate global campaigns
* In partnership with PRD, coordinates and oversees any R&B related photo- and video shoots to ensure all R&B visual assets are in line with the FS brand standards
* Maintains Hotel's image library and video banks with related R&B content, and obtain all signed usage rights as needed
People Management:
* Maintains positive client and media relations
* Plays a key role in reputation management, acting as a strategic communications advisor to management by keeping track of public attitudes, developing key messages and managing potential issues and organize responses
* Participate in local R&B community and industry events, building a strong rapport city-wide
* Attend internal meetings for R&B and will be actively involved in maintaining communication and promotional calendars
* Maintain a harmonious and professional relationship with co-workers, supervisors and all departments
Financial Management:
* Ensures R&B is meeting GOR
* Control Restaurant Marketing Budget
* Works closely with the Director of Restaurants, Director of Food & Beverage and Executive Chef to develop strategic annual marketing plans including promotional and marketing activities and calendars to feed relevant owned communication channels to stimulate revenue opportunities
* Leads in R&B digital marketing included but not limited to PPC, SEO/SEM, and digital advertising and e-commerce (as needed) to ensure messaging and creative is aligned across all activities
* Track ROI and present monthly results of digital marketing and social media efforts on a monthly, quarterly, and annual basis
Qualifications & Experience
Key Behavioural Competences:
* Exceptional communication (written and verbal) and interpersonal (coaching, coordinating) skills, required to support a diverse team of employees, consultants and agencies on a daily basis
* Able to achieve under pressure - multiple tasks and time constraints
* Excellent project management skills - able to conceive and implement projects from start to finish, manage processes and expectations, and build commitment to deadlines, both individually or in a matrix structure with multiple managers and indirect stakeholders.
* Pro-active and inquisitive mind set to develop problem solving, decision making, conflict resolution and strategic thinking skills
* Understands R&B marketplace; well-informed of market trends and user behaviours, including leading marketing strategies unique to this category and evaluating the competition's marketing communications activities and implements change as dictated by market requirements
* Well-organized, able to set priorities and be detail-oriented
* Is an ambassador of the Restaurant and Bar at all times, both inside and out into the community
Technical Skills and Knowledge:
* Excellent writing, presentation and communications skills, with a strong sense of quality and a creative mind set
* Photography skills and an eye for aesthetic
* Media relations experience
* Demonstrated knowledge emerging trends and evolution of social media applications
* Knowledge of production methods in graphic arts and collateral
* Computer savvy with Microsoft Office and various design programs including but not limited to Adobe Photoshop, Illustrator, and InDesign
We look forward to receiving your application!
Learn more about what it is like to work at Four Seasons, visit us:
http://jobs.fourseasons.com/
https://www.linkedin.com/company/four-seasons-hotels-and-resorts
https://www.facebook.com/FourSeasonsJobs
https://twitter.com/FourSeasonsJobs