Reference Code: 93272
Riyadh, 01, SA
Permanent
Since 1874, Piaget has been committed to bringing the spirit of Luxury to life
thanks to a constant quest for creativity, an unlimited innovation and a
respect for excellence. All this being possible thanks to a fully integrated
Manufacture mastering watchmaking and high jewelry know-how.
Piaget excels in everything that is rare, precious and exceptional.
Always do better than necessary: the Piaget founder's motto still remains the
guiding principle for all our colleagues across the world who, every day, make
Piaget grow with passion.
JOB TITLE
:
Retail Director, KSA
REPORTING TO
Country Manager, KSA
LOCATION
:
Riyadh, KSA
MAIN PURPOSE
In line with the market strategy, as the Retail Director you will be fully
responsible for proposing and implementing a retail and commercial strategy
for Saudi Araba in order to ensure long-term strategic and financial
objectives are achieved.
You are also responsible for managing the day-to-day activities of the retail
network, ensuring that the short-term sales objectives are reached.
You will act as a Brand Ambassador when representing the brand at meetings,
events, charity dinners and other work-related functions.
KEY RESPONSIBILITIES
Retail Strategy:
* Oversee all aspects of the Retail Division for the brand in KSA.
* Coordinate retail activities with Brand HQ and regional office (i.e. PR, Marketing, After Sales, Real Estate and Richemont Shared Service departments) in order to synergize the needs of all departments in achieving common corporate objectives.
Retail Action Plan & Operations:
* Maximise turnover- and profitability development
* Sales planning & budgeting
* Definition of objectives per Boutique and ensure their realization
* Performance analysis, KPI development and SWOT analysis
* Development and implementation of a merchandising concept with the Boutiques
* Development of sales initiatives following the company strategy
* In charge of setting up the yearly action plan in co-ordination with the marketing department and in charge of its implementation.
Retail Development:
* Supervise Retail Development for boutiques in conjunction with Real Estate agent.
* Traveling to existing and potential cities/project to identify and evaluate new Real Estate opportunities. (New Boutiques projects / refurbishments / relocations)
* Work in close partnership with Regional Retail Design team to optimise the boutique design implementation and supervise new construction projects
* Ensure that Boutique Managers are familiar with new products, best practices, advertising campaigns, corporate policies, and local and global brand initiatives.
* Facilitate exchange of information with other departments to present Marketing, CRM, PR, Finance, and Training plans to Boutique Managers.
* Define and communicate needs of Retail Department in terms of product and financial support.
External/Partners Boutiques:
* Implement the retail standards in partner's key boutiques
* Take over coaching and guiding role in all franchise network
* Drive business in key locations through booster program and merchandising
* Co-ordinate international policy at regional level.
* Ensure local consistency of retail policy in co-ordination with commercial department (recruitment, training, CRM, action plan, Customer Service and visual merchandising).
* Set up and co-ordination of franchisee boutique seminars with commercial & marketing departments.
* Propose and participate to Retail network development
* Support construction and coordination phase of new construction projects.
Training
* Develop and implement training strategy for the MEIA region (Retail and Wholesale)
* Ensure consistent training of all sales team following Piaget induction journey (Product knowledge & sales techniques)
* Monitor team self-learning progress
Team Coaching & Management:
Team Management:
* Manage Boutique Directors/Managers, back office team
* Define and communicate missions and objectives of all team members, clearly establishing priorities.
* Developing the efficiency of their work relationships with internal and external partners.
Recruitment: Authorize hiring of Boutique Managers and staff and ensures that
Boutique Managers identify "star" candidates who have long-term potential with
the brand.
Remuneration: Work with an international team to create equitable remuneration
policy for employees encouraging job retention and satisfaction.
Personnel development: Develop and implement training programs and sales
training plans (introduction, negotiation, closing of sale, reduction of
discount).
Talent management:
* Identify success profiles and talent planning in order to define career paths and promote advancement.
* Accountable for controlling and promoting the professional growth of team members.
Client Relations and Development
* Represent and act as an Ambassador of the Maison during international and local events and support Retail and CRM team in fostering relations with VIP clients
* Ensure client service excellence and efficiency of after sales service
Image, Marketing and Events
* Protect and enhance the image of the Maison in Saudi Arabia with no compromise on the standard of quality in every aspect of the business (events, retail, communication, pr)
* Contribute to building the marketing & communication strategy and action plan designed by PIA regional Marketing team.
* Oversee the implementation of local events plan ensuring best execution and image for the Maison
Richemont Service Level Agreement
* Ensure that the SLA defined by the Group meets the Maison's requirements and influence local Richemont teams to optimize service delivery
Education:
Bachelor and/ or Master degree from a reputed International University,
ideally with a concentration in Marketing, Business, Retail Management and/or
Communications.
Required Experience:
* At least 8-10 years retail experience at a managerial level with a background in a multinational luxury goods business environment.
* Currently holding a similar role with in-depth knowledge of strategic retail development of luxury and/or consumer goods.
* Demonstrates a background in retail development management and strategic planning, preferably at a regional level.
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