GTM Sales Lead, ekaterra, Egypt & Arabia (Short-term)

Job Title: Country Go to market (GTM) Sales Lead, GTM, ekaterra, Egypt &
Arabia (UAE)
Job Type: (Short-term Contract/Blossom project) - Immediate Hire
Work Location: Egypt
About ekaterra:
With an annual turnover of around €2bn, ekaterra is the world's largest tea
business, with world-class, purpose-driven brands such as Lipton, Pukka, Tazo,
T2 and PG Tips. 'eka' is a word taken from the Sanskrit language which means
unity and one purpose, while 'terra' represents the earth and nature. As
ekaterra we are truly united in one purpose: growing a world of wellbeing
through the regenerative power of plants.

In July ‎2022, CVC Capital Partners Fund VIII took over the full ownership of
the ekaterra business from its previous owner, Unilever. As a standalone
entity with a dedicated single-category focus, ekaterra is even better
positioned to lead the tea industry, delivering higher growth and value, and a
greater impact on the wider world. With ‎11 production factories in four
continents and tea growing estates in three countries, ekaterra is a
profitable and growing business whose brands reach hundreds of millions of
consumers. It has a presence in over ‎100 countries.

Under the ownership of CVC, ekaterra has an exciting future ahead with
opportunities for increased investments in our iconic brands, our people, and
our capabilities. Combining the strength and scale of our brands with a focus
on speed and agility, ekaterra is brewing a corporate start-up mindset that's
opening-up new opportunities for its people to flourish every day.

At ekaterra, we put consumer love at the heart of every decision. We celebrate
diverse thinkers who take personal ownership to connect ideas and make
impactful things happen; people who share our values around humanity and
courage and give their commitment to nurturing the wellbeing of all. In
return, we offer a working culture that gives our people freedom and
flexibility, and where they can grow both personally and professionally to
master their field.

Be part of our amazing blend. Come and grow yourself and, in turn, help us to
grow a world of wellbeing.
Your Role
We are looking for Go To Market (GTM) Deployment Sales leads to lead the local
GtM agenda acting as the conduit between central team and local market team in
order to transition and set up Ekaterra in it's end state.
The role is centered mainly around leading the transition and setting up
critical process and systems including Customer onboarding, Negotiations,
Trade Promotion management, Customer relationship management and distributor
management (depending on the market). In addition, the role may require
supporting other areas of the team.
Your Key Tasks:
Linking pin to Central Blossom GtM teams:
Represent the GtM team in ekaterra reporting/engagement sessions.
Local experience is essential - Global experience is a strong plus
Understanding of TPM, CRM processes with experience advantageous Change
management skills and proven record of leading business transformational
agenda This is a very dynamic and fast-paced project and requires high
adaptability Experience from other transactions: desired
Other / country specific:
Onboard new trade promotion tool Ensure Food Solutions is transitioned
properly From Unilever into Ekaterra Localize and execute the approach for
account transition and customer contract transfers from global international
accounts to local terms, including negotiation strategy (if applicable for
your country, list of which countries takes which global account available).
Ensure global trade term structure are deployed locally, in alignment with
countries' CD leads. Work with the comms team and the rest of the GtM team to
execute the communication plan for the trade with clear milestones for the
transition
Customer onboarding:
Lead customer contract separation Support and lead tracking of local revenue
transition to ekaterra For EDI customers, ensure that a backup business
continuity plan is aligned and in place.
Puccini link / TSA transition program:
For your country/geography, lead the execution of the TSA transition program
with markets and the Unilever /Puccini team. Highlight risks and mitigation
activities on behalf of your market Promptly and proactively, collaborate with
the Europe Blossom GtM team to ensure that the local customer onboarding
execution is aligned to global requirements. For your country/geography, work
with the change management team to define the critical impacts of the changes
implemented for Day ‎1 and the TSA period and what it means for CD people in
the markets (e.g., changes to roles, capabilities, ways of working, behaviors,
handoffs, etc.) Give local inputs to new process design and system set up in
the relevant workshops
Stakeholder Management and key interfaces
The role reports to the deployment lead and will be supported by the europe
and global team as well as project management team Works with ekaterra local
Business Development Managers, the rest of Project Blossom and Puccini
(Unilever) functional leads & teams, the Global Tea marketing & channel team,
as well as with the external consultant agencies that are involved in the
project Ensure smooth transition and go live of customers to Tea Export
Company, if applicable for your market
Skills and Experience
* Mid level with a strong track delivery record and at least five years of experience in various sales roles (e.g., Customer / Distributor management, Trade marketing, CCD)
* Local experience is essential - Global experience is a strong plus
* Understanding of TPM, CRM processes with experience advantageous
* Change management skills and proven record of leading business transformational agenda
* This is a very dynamic and fast-paced project and requires high adaptability
* Experience from other transactions: desired
Excited about the Role?
Please apply online by clicking on "Apply" below. Your application will be
reviewed against our requirements. Should you not meet our immediate
requirements, your profile will be registered in our talent pool system and we
will match your profile to suitable future vacancies.
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drive our business results and create a better future, every day, for our
diverse employees, global consumers, partners, and communities. We believe a
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bringing their 'Whole Self' to work and this includes you! Thus if you require
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