Search Manager (SEO/SEM)

As a Search Manager (SEO/SEM), you will:
Maintain and monitor keyword bids, account daily and monthly budget caps,
impression share, quality score, and other important account metrics;
Manage the creation of large keyword lists;
Provide creative copy suggestions and graphical ad templates;
Manage Display network placement lists on AdWords and through other contextual
advertising platforms;
Provide recommendations and execute strategies for keyword opportunities,
campaign structuring, targeting, display network, and other facets of paid
search in accordance with client goals;
Provide oversight and manage new paid search campaigns, ad groups, and
accounts and aid in the creation of paid search marketing initiatives;
Provide oversight, manage, and be able to generate weekly and monthly
reporting for all major metrics, goals tracking, revenue tracking, and other
paid search initiatives;
Monitor and administer web analytics dashboards, reports, and key reporting
tools, and point out key areas of importance in accordance with product goals;
Optimize copy and landing pages for search engine marketing;
Develop and implement link building strategy.
To be the ideal Search Manager (SEO/SEM), you will need:
* ‎4+ years of experience in a similar position;
* Experience in research, implement, and analyze Search Engine Optimization recommendations and competitor advertising links;
* Productivity in monitoring and evaluating search results and search performance across the major search channels;
* Experience working and communicating with the team, management, development teams, editorial and marketing teams to meet product goals, project development, timelines, results, best SEO practices are implemented on newly developed codes, and drive SEO content creation;
* To be proactive in recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.