Our Client
Halian are proud to be in partnership with one of the fastest growing FinTech
businesses in the Middle East in the recruitment of a Brand Manager based in
their thriving office in Cairo.
Your Responsibilities
* Analyze brand positioning and consumer insights
* Shape and communicate our vision and mission
* Translate brand elements into plans and go-to-market strategies
* Manage a team of marketing people working on brand initiatives
* Lead creative development to motivate the target audience to "take action"
* Establish performance specifications, cost and price parameters, market applications and sales estimates
* Measure and report performance of all marketing campaigns, and assess ROI and KPIs
* Monitor market trends, research consumer markets and competitors' activities
* Oversee new and ongoing marketing and advertising activities
* Monitor product distribution and consumer reactions
* Devise innovative growth strategies
* Align the company around the brand's direction, choices, and tactics
Your Qualifications
* Minimum of 5 years & proven success records at reputable companies (preferrable sectors: FMCG - Telco - Finance)
* Proven ability to develop brand and marketing strategies and communicate recommendations to executives
* Experience in identifying target audiences and devising effective campaigns
* Excellent understanding of the full marketing mix
* Strong analytical skills partnered with a creative mind
* Data-driven thinking and an affinity for numbers
* Outstanding communication skills
* Up to date with latest trends and marketing best practices
* College Degree in marketing or a related field at a reputable University or Academy
* MBA is a plus
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understand…
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understand…
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