Manager, Strategic Marketing

The Company

Ooredoo is an organisation on the move. Thanks to our dedicated employees, we
continue to move closer towards our vision to be among the top ‎20
telecommunications companies in the world by ‎2020.
We are a dynamic global telecommunications player operating in ‎17 countries
across the Middle East, North Africa (MENA) and Asia. We cover a population of
more than half a billion people and serve more than ‎68 million customers.
In Kuwait, we employ approximately ‎1,000 talented people, all of whom are
driving Ooredoo to be the number one choice for world-class communications
services in Kuwait. In the face of intensifying competition, increasingly
sophisticated technology and rising customer expectations, nothing is more
important to our success than our team - and it's a team that you can be part
of.
Ooredoo's future is bright, and you can be part of our ongoing success.
The Purpose

Lead the formulation and implementation of strategic frameworks, activities,
and deliverables associated with marketing efforts.
Direct data analytics and research activities designed to generate
actionable insights for our business.
Develop the short- and long-term marketing strategy for various business
lines and educate & align our internal teams on innovative approaches to
strategic planning.
Is responsible for the Marketing strategy development and implementation.
Position works internally with executives across multiple functions while also
spending significant time working externally across the broader market and
with our customers. This person will help the marketing team become best-in-
class and lead the development and execution of strategies that deliver
growth
The right candidate for this position is outgoing and analytical and has a
desire to continue reaching new career heights as this role is a stepping
stone into senior management positions and offers a broad visibility to many
business functions and the mechanics of how a business operates.
Key Accountabilities & Activities

• Facilitate the strategy development and planning for business lines, segments, and product and technology areas. Once strategy is determined, manage projects with business executives and managers to implement, evaluate and adjust strategy to deliver business results


• Serve as a leader and coach in helping company adopt an Insight mindset. This means working closely with sales and other functions to discover new insights related to the customer and the market, engage the right individual customers, execute our recommendation at the highest level and ultimately deliver operational excellence


• Gain a broad understanding of the business beyond marketing and be a leader in supporting company's cornerstone objectives which range from growth to operations to culture


• Work with business leaders to effectively manage product portfolios (from new product launch to strategic pricing of the entire portfolio) and create greater value for company and customers


• Lead the marketing team as company prepares for customer engagements, partnering with market research and marketing communications colleagues


• Manage the process to facilitate knowledge sharing and transfer, including monthly/quarterly reporting and planning forums


• Coach others to think more strategically and serve as a mentor for colleagues who wish to move into a strategic marketing role in the future


• Lead all efforts towards conceptualization and development of new strategic initiatives by identifying business opportunities through environment scanning and better response to dynamic business needs


• Participate in the business planning process and assist leadership with framing strategy and objective


• Supervise analysis and preparation of business plans (which includes plans for entry into new sectors/ business segments/ products, devising pricing plans, manpower planning, operational plans for executing such initiatives etc.) for successful launch of such strategic initiatives


• Communicate and present business rationale and strategic plan roll out for such initiatives to Senior Management to help them decide and establish such initiatives at a company-wide level


• Guide Senior Management towards any immediate need to change business strategy/ plan based on the analysis of changing business needs and (or) regulatory changes


• Develop management materials for analysis


• Partner with key constituencies (Finance, Marketing, HR, etc) in the measurement and analysis of business performance and effectiveness including achievement against financial goals, client satisfaction benchmarks and resource allocation standards.


• Deliver analytically rigorous and data-driven insights that assist the company executives in making strategic decisions and drive business prioritization.


• Deliver data-based insights to support actionable strategic direction, corporate prioritization, and strategy communication.


• Proactively take responsibility for self-improvement by staying well-informed of developments, knowledge and innovations in relevant field of expertise.


• Other duties as directed by supervisor or other superiors.

Requirements

• Telecom project management experience


• Project Management, Leadership and Organization Skills


• Ability to identify key issues and establish priorities.


• Multi-Tasking, management, analytical, conceptual, strategic and planning


• skills


• Excellent communication and negotiation skills


• Management capabilities with leading teams


• Ability to operate in a diverse multicultural, multinational work environment,


• exhibiting appropriate sensitivities


• Excellent command of both written and verbal English, Arabic would be a strong


• Required ‎5-‎6 years of relevant experience in a similar environment advantage