Brand Manager - IMF (Infant Milk Formula)

About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve
people 's health. We're always looking towards the future, anticipating
changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself
and family, be your true self and live a full life. You will have access to:
* Career development with an international company where you can grow the career you dream of .
* A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
* A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Brand Manager-IMF
This position works out of our Kuwait location in the Abbott Nutrition
Division
About Nutrition Division
Our nutrition business develops science-based nutrition products for people of
all ages, from helping babies and children grow, to keeping adult bodies
strong and active. Millions of people around the world count on our leading
brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and
ZonePerfect® - to help get the nutrients they need to live their healthiest
life.
As Brand Manager-IMF, you'll lead and direct marketing activities for the
brand, including responsibility for the execution of omni-channel marketing
plans that achieve volume, organic growth, market share and profit objectives
in line with the overall business priorities.
Implements the omni-channel (i.e., integrating traditional, digital, ecommerce
and CRM channels to deliver a unified customer experience) marketing strategy
and tactics and provide appropriate support to affiliates to assure the
commercial success of assigned Abbott Nutrition Brands.
What You'll Do:
* Builds and maintains a strong understanding of the demographics, psychologies, and behavioral drivers of Abbott Nutrition brand 's customers and consumers.
* Responsible for managing marketing strategy activity associated with the brand, including leading the holistic communication strategy and tactical plan for the brand across channels (i.e., TV, OTT, Digital, Social, Print, PR).
* Supports and leads some parts of the annual digital and innovation planning processes for the brand, including identifying future research needs
* Implements and manages digital strategies and marketing campaigns (e.g., brand website, Facebook ads, email, SEO, SEM, display, social and cross-media advertising)
* Collaborate with ecommerce, sales, regulatory, IT and external agencies & platforms to support the execution of key processes related to e-Store
* Manages the development of and adherence to annual communication calendar including agency briefings, internal leadership alignment and financial document stewardship.
* Provide direction and feedback to Integrated Agency Team to develop consumer campaigns and core creative assets for TV, print, digital and social channels.
* Conduct analyses to evaluate customer and consumer experiences/journeys across multiple channels and touch points
* Measure performance of media plans and proactively recommend action to continuously improve ROI
* Analyze multiple external data points to identify risk / opportunities, and create contingency plans as needed.
* Support and lead some of the planning, budgeting, production and implementation of in store activities, (including point of sales materials and promotions)
* Collaborate with internal and external stakeholders to achieve objectives. These groups may include external customers and consumers, Area Marketing, Affiliate Marketing, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Legal, Medical, Executive Management and external vendors or agencies.
* Role-model ethical behavior by demonstrating integrity and transparency
Key Success Factors
* Strong analytical and customer insight skills, including confidence with both digital tools and traditional touchpoints across all channels and platforms
* Ability to interpret and translate online and offline customer behaviors into strategic activities
* Strong analytical skills and KPI tracking capabilities
* Demonstrated leadership with agencies including constructive feedback and fast paced decision making
* Ability to make new connections between data and insights, and to make these ideas understandable and actionable to others
* Solid knowledge of digital marketing including analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
* Working collaboratively with cross-functional partners (Innovation, Analytics) to optimize quality and impact of omni-channel plans and campaigns
* Strong communication and presentation skills with the proven ability to interact directly with leadership to drive strategy and investment decisions.
* Customer centricity and curiosity.
* Learning agility. In particular for new digital technology to optimise customer understanding and improve customer engagement. Self-learner. (e.g. pro-actively learn via salesforce.com trailhead and trial out in small pilots).
* Customer understanding, e.g. HCP medical sales and retail sales experience.
Required Qualifications
* Minimum of ‎3-‎5 years in a similar position
* Nutrition or Consbackground
* Proven track record in brand management/ product management and marketing
* Capable of articulating and implementing organizational strategy
* Capable of developing forecasts and strategies to achieve sales at price levels to ensure profitability.
* People management experience is mandatory.
* Kuwait experience is required
Follow your career aspirations to Abbott for diverse opportunities with a
company that can help you build your future and live your best life. Abbott is
an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and
on Twitter @AbbottNews and @AbbottGlobal.