Marketing Manager, Swissotel Naama Bay

Company Description

Swissotel's claim reinforces our believe that time and travel are true gifts
in life and that we should use our time -- where ever we are in the world --
well and wisely.It also reminds us to ensure our guests spend quality time --
our Swiss hospitality, synonymous with quality, efficiency and care, takes
care of everything so time can be easily spent doing the things they love.

Job Description

Position Title: Marketing Manager
Department: Sales & Marketing
Location: Sharm el-Sheik
Direct Reports: Assistant Marketing Manager, Marketing Coordinator
Summary
Reporting to the Director of Marketing/Director of Sales & Marketing, the
role holder will contribute to the performance of their departments by
facilitating the hiring and retention of exceptional talent as well as driving
Heartist engagement, learning and development, performance and talent within
their departments by strategically leading through their Department. They will
have a desire to be the best at what they do and achieve operational
excellence in their departments through all the metrics that are measured.
Responsibilities
Planning & Organizing:
* Develop and maintain marketing strategies to meet the Swissotel Hotel's objectives.
* Produce collaterals, marketing and advertising products, regulate their distribution, and operate within the hotels brand standards.
* Be a guardian of the Swissotel's Brand Standards
* Observe and report on Social Media channels information about own hotel and competitive set
* Observe and report on social, economic and political trends that might affect employers.
* Implement marketing activities to deliver business objectives for strategic segments and departments Including F&B, Banqueting and Outside Catering
* Develops a public relations program for the hotel based on its marketing goals
* Establish and manage internal processes (and use of external resources) to track cultural, social and technological trends, travel market trends and competitor strategies across key markets
* Develop and maintain Marketing Intelligence Platform, consolidating external/internal data, research, tracking studies and other information sources to direct sales & marketing activity as appropriate
* In conjunction with the area office team conduct and manage market research/insights-process as necessary to inform development of marketing strategies
* Identify areas of opportunity (places, times, segments) and creatively & proactively put forward ways to realize the opportunities.
* Establishes and manages partnership marketing relationships with key partners and actively pursue other brand relationships with international and regional brands.
* To manage the nominated creative agencies and PR/communications agencies to maximize brand and hotel awareness.
* Assists in monitoring and controlling departmental costs on an ongoing basis to ensure performance against budget.
* Assists in the preparation of the hotel strategic plan, goals, and Marketing and Communications departmental budget.
* Demonstrate an interest in and an understanding of issues relevant to your department and hotel and keep your knowledge up to date, including legislative information
* Establishes and interprets key performance indicators to manage the business, consistently takes into account financial implications of business decisions and recommendations
* Develops annual marketing plan in conjunction with sales department, which details activities to follow during the year, which will focus on meeting organizational objectives.
Operations:
* Adheres to the company code of conduct, employee handbook and hotel policies.
* Drive acquisition and usage of loyalty marketing programs with the support of Area and Regional colleagues (for example ALL )
* Demonstrates an understanding of competitors ' major strengths and weaknesses.
* Develops media contacts, plans press conferences and other press activities. Acts as hotel's liaison with media to promote good publicity and counteract bad publicity.
* Adapt marketing material to meet local market needs.
* Develop an effective and strategic annual public relations and promotional calendar of activities for the hotel to include F&B activities, recreation and rooms.
* Keep properties informed of opportunities for media coverage, and to assist in providing information when required.
* To establish and to maintain an effective working relationship with all members of target media, electronic and print, local, national and international to encourage and maximize coverage of the property and its events.
* To host invited members of the media, strategic partners and top clients at functions and events.
* Ghost write articles and features and create/edit news releases and Q&A for the Hotel
* Create a positive hotel image in every interaction with internal and external customers.
* Maintain a high level of product and service knowledge in order to explain and sell services and facilities to guests.
* Maintain knowledge of special programs and events in the hotel in order to recognize and respond to guests needs.
* Generate new ideas and encourage creativity from other team members.
* Be receptive to new ideas and respond to workplace changes in a flexible and optimistic manner.
* Promote your ideas persuasively and shape the opinion of subordinates and overcome resistance.
* Build consensus for action and negotiate mutually beneficial solutions to problems.
* Establish influential contacts with suppliers
* Establishes sales leads from the study of magazines, newspapers and form personal contacts.
* Coordinates sales leads with Conferencing and Sales Departments.
* Establishes a program for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.
* Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel
* Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests
* Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned.
* Coordinates marketing activities with the Sales team.
* Maintains good public relations by extending personalized service to VIPs. e.g. following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests
* Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.
* Develop hotel gifts and giveaways
* Builds profile within local market place through attendance at various events and local market place
* Co-ordinates hotel photography when required.
* Plans and coordinates sponsorship activities.
* Works in harmony with all team members and executives, manage public relations subjects of the hotel; Journalists, Officials, local community, Corporate Public Relations
* Maintain a smooth information flow inside the hotel, i.e. to update department heads and staff about all concerning news of the hotel and the hotel chain.
* Update social media with hotel description, features, pictures etc.
* Update news, promotions and any other hotel relevant information on social media sites.
* Organize competitions on social media sites.
* Prepare marketing & public relations activities on a monthly basis and review with Director of Sales & Marketing.
* Invite local based clubs and people to join social media sites.
* Investigate relevant online marketing channels which are widely frequented by users and are more effective in terms of exposure, make contact with channels and source media kits.
* Securing value added benefits and negotiating excellent rates with third parties.
* Provide correct hotel description and hotel photos for uploading on to online business directories, destination guides and free listings where possible.
Administration:
* To manage all aspects of print production, receipt and distribution.
* Maintains clipping files pertaining to the hotel based on daily perusal of the media sharing copies with the General Manager, other departments, other sister hotels, and corporate public relations
* Develop a database of regional and international publications and media contacts.
* Maintains an accurate and up to date hotel photo file
* To be continuously active with social and digital media.

People & Culture
Employee Relations
* Foster a positive and structured work environment which encourages the successful operation of the business, calling upon the necessary processes to deal with disciplinary, grievance and workforce change situations.
* Work alongside with the People & Culture leader to investigate, document and administer corrective action immediately and effectively to reach the mutual goals of the business and the Heartist.
Recruitment
* Supervise the hiring new Heartists in conjunction with the Department Heads and People & Culture Leader through INES
* Ensure that the team uses the interview guides provided and Talent Meter to gain further information on any potential candidate
Employee Engagement and Communications
* Strive to increase Heartist engagement by promoting a positive work environment where each Heartist is informed and proactive about the overall business goals. Ensure the consistent delivery of business and associate information with transparency so that each Heartist understands how they contribute to the company 's success. This will include working on the Employee Engagement Survey (EES) and People & Culture Audit. Ensure the EES Champions for the hotel/departmental action plans in order to increase Heartist engagement and improve EES scores year on year.
* Represent the organization as an exemplary ambassador the All Inclusive - Heartist Service Culture
* Labour Turnover to be closely monitored and to ensure that the Department Heads proactive actions taken with regards to trends and suggestions to People & Culture leader as well as General Manager.

Learning & Talent Development & Performance Management
* Ensure bi-annual Talent Review process in conjunction with the Department Heads are conducted and associated documentation maintained to the required standard.
* Facilitate the performance management cycle from probation reviews, annual performance reviews, development plans and goal setting as well as on the job training for Department Heads and in turn their teams
* Ensure Departments have adequate Departmental trainers, and these are well utilised
* For all supervisory positions have a transparent development programme in place in conjunction with the People & Culture leader as well as Learning & Development.
* Development of direct reports to give them ongoing feedback and development.
Finance
* The activities and contribution of the role will impact the performance of the hotel.
* Act on behalf of the business to work through complex situations and reduce risk, interpreting and implementing company policies and employment legislation as appropriate.
* Exercise sound judgment and integrity at all times to ensure confidentiality of protected information.
* Be fiscally competent in rostering and labour costs, budgeting, forecasting including the commentary that goes with the documents/meetings.
* Ensure that Department Heads demonstrate full awareness of departmental budget/P &L and work towards achieving it by minimizing expenses and maximizing F&B revenue
* Review all CAPEX

Abilities/Key Competencies/Skills
Alongside these key competencies, the incumbent of the role will be required
to demonstrate the fundamentals of the company 's Heartist service culture to
be responsive, respectful and deliver a great experience.
Leading Myself
* Positive Orientation
* Operational Decision Making
* Self-Development & Management
Leading Others
* Developing an Empowered Team
* Leading an Engaged and Diverse Team
* Communication
Leading the Business
* Advocating Guest Passion
* Business Planning and Analysis
* Business Improvement and Change
Experience/Certificates/Education
* Bachelor 's Degree/Master's Degree from a reputable hospitality/business school preferred
* Minimum ‎4 years of total experience
* At least ‎2 years of experience in a similar capacity
* High degree of professionalism
* Excellent reading, writing and oral proficiency in English language, knowledge of Arabic language can be added advantage
* Strong working knowledge of Digital tools
* Strong leadership, interpersonal and training skills
* Excellent communication and customer contact skills
* Results and service oriented with an eye for details
* Ability to multi-task, work well in stressful & high-pressure situations
* A motivator & self-starter
* Well-presented and professionally groomed at all times

Additional Information

This is a pre-opening and requires an incumbent to be available by May ‎1.