Marketing Manager

**Introduction

**
The Economist is a leading source of analysis on international business and
world affairs. We deliver our information through a range of formats, from
newspapers and magazines to conferences and electronic services.
An opportunity has arisen for an experienced and versatile marketer to join
Economist Impact as a Marketing Manager. The successful candidate will be
based out of the Dubai office and will be responsible for the strategic
planning and delivery of cross-channel marketing campaigns for a series of
large-scale events.
The ideal addition to the team is a strategic thinker who can interpret data
to make recommendations and has a proven track record of owning campaigns that
attract, engage and retain audiences. The candidate will have a proven track
record of managing a team and strive under tight deadlines to meet client
needs and objectives.
This is a rare opportunity to join an ambitious team who are truly customer-
centric and committed to delivering the very best results for our clients. The
business has experienced unprecedented growth over the last ‎2 years, and as a
result we're looking for a Marketing Manager who is eager to develop their
skills and career fast.
This is a ‎12-month contract position with possibility of extension or
conversion at the end of the contract.

Accountabilities

• Work closely with external clients to ensure contractual obligations are executed from a marketing standpoint to deliver return on objectives and ensure that all of their needs and concerns are addressed


• Present ideas and deliverables to internal and external teams, and communicate with senior leaders about marketing programmes, strategies, and budgets


• Manage, train and develop the marketing project team and work alongside direct reports to develop a continuous test and learn approach across channels


• Partner with other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs that will ensure alignment and accountability from all stakeholders


• Manage and own the execution of the marketing strategy and oversee all the marketing plans and activities for the series, achieving buy-in from the client to execute the plans


• Develop and manage the marketing budget alongside the regional marketing manager


• Develop content for all marketing materials including websites, emails and social media posts with messaging appropriate to the target audience


• Develop and execute a content marketing strategy to drive awareness, engagement and conversions throughout the marketing campaign


• Conduct relevant industry research to gain a solid understanding of the markets/industries that are being targeted and the competitor landscape


• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate qualified leads


• Ensure all work is signed off and approved by relevant personnel according to defined roles and responsibilities at all stages of the process


• Achieve agreed KPIs such as onsite attendee targets, audience quality and retention


• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly

Experience, skills and professional attributes

• A marketing or business degree or equivalent recognised marketing qualification


• Proven relevant event marketing experience (preference given to conference marketing and industry events experience)


• Extensive client management experience and strong presentation skills


• Excellent internal and external stakeholder management skills, with strong leadership skills


• A strong understanding of the customer journey, acquisition process and digital marketing channels with a drive to explore new marketing tactics and optimise traditional channels


• Commitment to standards of excellence with attention to detail


• Excellent time management skills and the ability to manage numerous projects and budgets simultaneously at different stages in their life-cycle


• Solution-oriented with strong decision-making skills


• The ability to create, implement, and monitor budgets and provide accurate forecasts


• Self-motivated, naturally curious and a strong sense of personal accountability


• Commercially minded and highly motivated to exceed targets


• Highly analytical with campaign tracking,reporting and analytical skills at campaign and customer level


• Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent (or equivalents) and back-end website editing tools like WordPress


• A willingness to travel