Job Purpose: As part of the CCM&B team the Customer Strategy Activation
Manager is responsible for the implementation (activation) of a customer
strategy and data framework, in coordination with opportunities and insights
generated via the Strategic Planning and Customer Insight teams within CCM&B.
Manage customer engagement framework (how, when & what) that sets out
governance and best-practice guidelines around all marketing personalisation
(ie: campaigns, messaging, offers, guidance, and recommendations) and drive
adoption of strategic customer automation programs (acquisition/growth and
retention) definitions. Responsible for delivering customer and data
capabilities that will inform better marketing activity and customer
communication by driving the utilization of segments and audiences from the
Marketing Data Platform (CDP) through to activation across all marketing
channels. Contributor to help ongoing Marketing Data Platform (CDP)
development with new segments, audiences and flags. Responsible for driving
activation of personalisation programs in line with CCM&B customer and data
activation strategy informing segments and content i.e. products/offers that
can be pushed across marketing communication. Translator and a catalyst
between the data team and the execution teams by working with MMCs, CCMB and
stakeholders across business units to help adopt a customer centric and data
informed approach to marketing.
Qualifications & Experience: - Marketing & Media Communication.Other : 8+
Years - Degree or Honours (12+3 or equivalent) : Degree in Marketing or
Communications preferred - Experience in a senior marketing role with
demonstrable experience in the interpretation and exploitation of customer
insight to drive change and revenues. - Experience in an Airline / Travel
industry is preferable. - Experienced in personalisation, database marketing
techniques and CRM platforms. - Must be customer centric and focused,
pragmatic and commercially astute to manage new communications which may cut
across existing, historical activities.
Salary & Benefits: Join us in a management role and enjoy an attractive tax-
free salary. On top of our generous travel benefits, including discounted
flights and hotel stays around the world, this managerial role also has an
excellent leave and healthcare package. That's on top of transport benefits,
life insurance and more.
**Technical & Professional ****Competencies Required** **:** As the E-Activation Manager, you will be responsible to craft, execute and optimize the ecommerce plans based on analytical and data-driven insights, ensuring effective and relevant investment for all pure players and 0+0 retailers in the…
**JOB DESCRIPTION** **Manager** At KPMG Middle East you will play a key role in developing one of the fastest growing economies while delivering some of the most prominent projects in the world. We are seeking candidates that have the base skills and interest to work across our propositio…
W ork with the Head of Strategy to define strategic initiatives based on the organisational vision and drive preparation, communication and implementation of the company's strategic plan W ork with the senior management in the business planning activity and set specific targets arising therefrom …
**JOB RESPONSIBILITIES** **Key Responsibilities:** **Strategy Planning & Development** * Support the Strategy Director in translating the strategic plan into an execution-focused annual plan. * Drive and facilitate strategy alignment across dependent teams. **Project Management Office (PMO)*…
Horizontal Digital is an experience-forward digital consultancy. We help organizations meet ever-increasing customer expectations and set the bar higher. We offer unique opportunities as a boutique firm on a global scale, and we deliver on this promise by putting customers at the absolute center of…
**Job Description** **Business Strategy Manager (Telecommunication Media Technology Strategy)** **Location: Dubai, United Arab Emirates** **About Accenture** Accenture is a leading global professional services company that helps the world 's leading businesses, governments and other organization…
**Management Consulting Manager, Financial Services** **Location: Riyadh, Saudi Arabia** **About Accenture** Accenture is a leading global professional services company that helps the world 's leading businesses, governments and other organizations build their digital core, optimize their operati…
Description _Position at Momentum_ Join our award winning strategic planning team at Momentum Mena and become part of a global advertising agency group. Please read the job description and when you apply don't forget to attach your resume/CV. **Summary** To distil data and knowledge to a core prop…
Job Purpose: Job Purpose To lead the Finance Innovation Lab roadmap and implementing strategies that drive innovation. Partner with the internal Technology, Futures & Innovation teams, business stakeholders and external partners to identify, evaluate, and implementing innovative financial solutions…
**Line of Service** Advisory **Industry/Sector** Not Applicable **Specialism** Deal Strategy **Management Level** Manager **Job Description & Summary ** Our Healthcare Strategy team offers strategic advice to a broad range of stakeholders - healthcare operators, pharmaceuticals and life sciences or…