GENERAL DESCRIPTION
In charge of driving the online business and growth of the division l
* Help drive online sales target of the division
* Co-create business plans with online clients
* Be an expert of ecommerce both internally and externally
* Effectively plan and monitor business performance
* Manage the daily mid term and long term interface between the client and L'Oreal
DUTIES AND RESPONSIBILITIES
* E-Retailer's needs
* Media KIPs: SOV, ROAS, Events efficiency based on DMI input on e-retailers websites
* Activity activation plan on E-retailers websites
* E-Retail budget: Collaborate with digital marketing to leverage media and social investment to gain visibility and drive sales with Tribe members (CDO, and other E-Retail Brand Managers)
KNOWLEDGE AND EXPERIENCE
* Brand vision and understanding associated with good product sensitivity
* Strong digital mindset & E-Commerce experience
* Data Savvy: dashboarding & Analysis. Knowledge of big data tool is a plus (Power BI, Tableau, SQL)
* Understanding in order to share information
* Collaborative work; ability to form strong relationships with various stakeholders
* Develops online content to communicate brand story while driving brand awareness, engagement conversion and advocacy:
* Media:
* Have in-depth knowledge of markets, competition, and audiences in order to curate and create relevant and engaging content that helps drive engagement.
* Lead brainstorming, ideations, and conversations around social communication direction for both big ideas for key launches and day-to-day content strategy.
* Optimize performance of earned/owned media.
* Develops consumer understanding via social listening reports
* Effectively track and report social data, insights, and learnings
SKILLS AND ABILITIES
* Experienced in Ecommerce Site Merchandising & UX
* Analytical, process-oriented, and comfortable with data analysis tools
* Equally comfortable co-developing a strategy & also implementing it with brand teams day-to-day.
* Familiarity with Web Analytics tools.
* A confident and articulate communicator capable of inspiring strong collaboration within an organization
* Strong interest in understanding and driving user behavior
* Demonstrative skills in handling many assignments simultaneously in a fast-paced environment while maintaining attention to detail
* Business results oriented
* Proactive, positive and innovative mind set
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