Manager Brand Content

Who are we?
As part of the Delivery Hero Network, Talabat is the pioneer of the online
food ordering industry in the Middle East. Our operations span across Kuwait,
Egypt, KSA, Bahrain, Oman, Qatar, Jordan and the United Arab Emirates. With
more than ‎1,500+ employees, ‎4 million users, ‎15,000+ brands and ‎400,000 daily
orders, we are just getting started
Role Summary
A super exciting role exists within the regional brand team based out of the
talabat office in Dubai. As a Brand Content Designer Manager, you will be
responsible for designing as well as supervising the design of engaging and
persuasive content across various platforms and channels in specific Product
and CRM. Your primary focus will be on creating content that effectively
communicates our brand's message, adheres effectively to our guidelines from a
channel as well as brand perspective and ultimately engages our target
audience in a way that drives the intended action.
What's On Your Plate?
* Develop compelling and high-quality content for various marketing and communication channels utilized across the talabat region/local markets
* Collaborate with the local marketing and regional design teams to create visually appealing and engaging content that aligns with the brand's voice and guidelines as well as the channel specific guidelines
* Have strong understanding of ways to measure content performance and ability to take date into action to enhance creative effectiveness
* Design visual content that effectively communicates key messages and value propositions in specific channel relevant formats including IAM, banners and emails
* Collaborate with subject matter experts, stakeholders, and cross-functional teams to gather input and ensure content accuracy.
* Manage a team of graphic designers, motion designers and content writers effectively so that consistent and best in class brand communication is achieved
* Stay up-to-date with industry best practices and emerging trends in content design and digital marketing.
* Analyze content performance metrics and make data-driven recommendations for improvement.
* Review and act as strong gatekeeper to all outgoing content with a quality control assurance approach to ensure the designed content is aligned with all relevant guidelines
* Push for a best in class content approach across channel and be solution focused in what is needed to achieve this goal
* Ensure high quality assets are utilized in all channels and/or optimize what is being used
* Develop a strong asset library in partnership with product stakeholders that can be utilized within the design
* Be a guardian of all content displayed to customers and call out deviations from the best in class desired approach

What Did We Order?
* Graphic Design Expertise:
* A minimum of ‎5-‎7 years of professional experience in graphic design, with a strong background in creating visually appealing and impactful designs across various platforms and mediums.
* Branding and Identity:
* Proven experience in developing and maintaining brand identities, ensuring consistency in visual elements, color schemes, typography, and overall brand guidelines.
* Content Creation and Curation:
* Demonstrated success in creating a wide range of marketing and promotional materials, including but not limited to social media graphics, website visuals, email templates, print collateral, and digital advertisements.
* Marketing and Brand Strategy:
* Experience in aligning graphic design efforts with marketing and brand strategies, ensuring that visual content communicates brand values and messaging effectively.
* Cross-Platform Adaptability:
* Ability to design content for various platforms and channels, including social media platforms, app, and email marketing while tailoring the design to suit each platform's unique requirements.
* Team Management and Leadership:
* Experience leading and managing a team of graphic designers and content creators, providing guidance, feedback, and mentorship to foster creativity and maintain high-quality output.
* Project Management:
* Proven ability to manage multiple design projects simultaneously, set priorities, meet deadlines, and ensure timely delivery of content.
* Creative Direction:
* A track record of providing creative direction and collaborating with stakeholders, such as marketing managers, product managers, and copywriters, to ensure design concepts align with brand objectives and marketing campaigns.
* Branding and Design Trends:
* In-depth knowledge of current design trends, industry best practices, and emerging technologies, with a keen eye for innovation and fresh approaches to design.
* Data-Driven Design Decisions:
* Experience using data and analytics to inform design decisions and optimize visual content for increased engagement and performance.
* Communication and Collaboration:
* Strong interpersonal and communication skills to effectively collaborate with cross-functional teams, convey design concepts, receive feedback, and iterate on designs accordingly.