Company Description
Let your passion fly! We're proud to be one of the world's leading airlines.
Our reputation is built on a long track record of success, an ongoing
commitment to our home Hong Kong, and on the delivery of customer service
that's straight from the heart. All of this is possible due to our talented
people who share our passion for aviation and our commitment to being the
best. Our global family can open up a world of opportunities for you. This
means that your first role at Cathay Pacific won't be your last. It could take
you anywhere.
Join us and discover just how far you can go!
Role Introduction
To support the Marketing Manager and coordinate with local markets and
agencies to adapt Head Office material for effective regional and local use.
Key Responsibilities
Revenue Generation and Campaigns
* Support in adapting Head Office campaigns to be effective in the local market
* Support the effectiveness of regional campaigns by checking local language and cultural considerations
* Leverage local contacts, insights and opportunities to drive additional revenue, develop new fare products, and segments
* Promote ancillary features to assist in revenue generation
Partnerships
* Work with agencies to deliver and execute marketing campaigns as required
* Brief local agencies to deliver campaign concepts through to production, execution and result evaluation as required
* Assist in devising partnerships aligned with global partnerships strategy to promote fares and ancillary revenue
Insights Gathering, Reporting and Collateral
* Provide the global team with insights into regional monthly competitive intelligence on major news
* Raise marketing collateral requirements to the Regional Head
* Ensure stock and orders of collateral is maintained to appropriate levels
Agency Management
* Assist to prepare marketing briefs for local marketing materials / needs
Loyalty
* Devise and execute regional membership recruitment campaigns aligned with Head Office initiatives
E&A
* Emergency and Accident and Crisis Response responsibilities as required
Requirements
To support the Marketing Manager and coordinate with local markets and
agencies to adapt Head Office material for effective regional and local use
Academic Qualifications
* Graduate in any discipline.
* Certification in a Marketing field is an advantage
Knowledge, Skills, Training and Experience
* Fluent in spoken and written English and local language (if applicable)
* Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
* Capable of working on multiple projects simultaneously
Communications style is naturally aligned with Cathay Pacific's style
Benefits
https://careers.cathaypacific.com/who-we-are/why-work-here
Personal & Application Information
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by
job applicants will be used strictly in accordance with our personal data
policy and for recruitment purposes only. Candidates not notified within eight
weeks may consider their application unsuccessful.
All related information will be kept in our file for up to 24 months. A copy
of our Personal Information Collection Statement will be provided upon request
by contacting our Data Protection Officer
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