Marketing Executive

؜ - ؜دبي ؜ -

تفاصيل الوظيفة

Company Description

Informa PLC is a leading international events, intelligence and scholarly
research group.

Our purpose is to champion the specialist. Through hundreds of powerful brands
we work with businesses and professionals in specialist markets, providing the
connections, intelligence and opportunities that help customers grow, do
business, make breakthroughs and take better informed decisions. Informa is
listed on London Stock Exchange and a member of FTSE ‎100, with over ‎11,000
colleagues working in more than ‎30 countries.


Job Description

PLANNING & CAMPAIGN MANAGEMENT

* Work with marketing manager and content executives to deliver outbound marketing campaigns and event websites in line with strategic objectives.
* Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
* Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways of incentivising/monitoring offline channel performance.
* Develop relationships with media, association, industry partners and social media influencers and sign contra agreements in line with campaign objectives. Coordinate with performance executive re deliverables for contras and partners once an agreement has been signed.
* Raise PO's and maintain budget trackers.
* Appoint and manage external suppliers.
* Based on previous performance, work with CRO, and digital marketers to develop website content to maximise relevant traffic and conversion.
* Develop collateral (email, print, digital) as per the marketing plan.
* In collaboration with the marketing manager, develop Content Calendar through designated channels (email marketing, social media, digital marketing, direct mail etc) to engage and convert relevant audience.
* Maintain active social media channels (in line with market expectations) and maximise engagement and conversion from these channels.
* Become part of a culture of testing and metrics-driven decision making in the team.
ANALYSIS & INSIGHT
* As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.
* Share relevant insights with marketing manager to drive revenues or pursue new opportunities.
* Analyse and report trends over time and use these insights to build more effective campaigns.
* Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc.)
* Work with internal teams to ensure data governance and data management policies are adhered to.
* Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI.
* Use recommended campaign analytics dashboards daily to monitor performance.
* Become part of a culture of testing and metrics-driven decision making in the team.
* Share case studies with marketers within the team, division and Global Exhibitions.
MARKETING EXECUTION
* Identify target universe and key segments within target universe.
* Send timely, relevant communications through designated mix of channels and optimise the effectiveness of these channels.
* Monitor and adjust campaign activity based on performance metrics.
* Work with content marketers to deliver Content Calendar through designated channels (email marketing, social media, digital marketing, direct mail etc.)
* Build, maintain and optimise product websites and work with internal support teams to make advancements and maximise conversion from the sites.
* Manage and format any external files for import into the Informa database or fulfilment purposes.
* Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards.
MARKETING INNOVATION
* Monitor and share new trends and techniques in both consumer and B2B marketing.
* Introduce new channels/techniques as appropriate for the industry/campaign and work with the performance marketing executive to monitor performance.


Qualifications

Minimum Education Level

* Educated to degree level or equivalent.
Background Knowledge, Skills & Experience
* Analytical and questioning mindset.
* Highly creative with excellent copy writing and visual marketing skills.
* Fast learner and committed to personal development and growth.
* Deadline and target driven.
* Experience of using email marketing platforms.
* Experience of working with databases and data selection/management software.
* Experience of working with CMS platforms (but coding knowledge not required).
* Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
* Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
* Database development and growth including segmentation / advanced targeting.
* Building relationships with partners and stakeholders.
* Experience of working in a pressurised environment.
* Good verbal and written communication skills.
* Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel.
Desirable
* Experience of using marketing automation technology (preferably Eloqua).
* Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis.
* Formal business/marketing higher education qualification.
* Experience of Eloqua and/or Adobe Experience Manager.
* Events marketing experience.

ملخص الوظيفة

  • المُعلن : Informa Markets
  • تاريخ الإعلان : 22/06/2022
  • نوع العمل : -
  • مستوى الخبرة : -
  • المستوى التعليمي : -
  • مكان العمل : دبي
  • الراتب : -
  • الهاتف : -

وظائف أخرى مثل هذه الوظيفة

دبي
14/06/2022

**UAE Digital Marketing | MCI | Global engagement & marketing agency** **JOB OBJECTIVE** * To assist the Marketing Manager to develop, establish and maintain marketing strategies to meet organizational objectives. * Effective management of the marketing and promotional activities for the ass…

دبي
15/06/2022

Dubai, DU, AE Permanent Founded in 1906 as a manufacturer of writing instruments, MONTBLANC today creates exclusive products including watches, jewelry, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship. With…

دبي
16/05/2022

Designation - Marketing Executive Requirements - Outdoor Sales Remarks - Low Voltage Systems

دبي
15/06/2022

Reference Code: 72921 # **Marketing Executive** Dubai, DU, AE Permanent Founded in 1906 as a manufacturer of writing instruments, MONTBLANC today creates exclusive products including watches, jewelry, writing instruments and leather goods which reflect our high demands with respect to culture, qu…

دبي
28/06/2022

Posted: 27/06/2022 Closing Date: 16/07/2022 Job Type: Permanent - Part Time Location: Dubai, UAE Job Category: Marketing and Communications Meat & Livestock Australia Ltd (MLA) is a not-for-profit company that strives to be the recognised leader in delivering world-class research, development and m…

دبي
27/05/2022

Summary You will be responsible to assist with the efficient running of the department in line with Hyatt International's Corporate Strategies and brand standards, whilst meeting employee, guest and owner expectations. The Marketing Executive is responsible to maximise sales and achieve pre-determi…

دبي
11/05/2023

Job Information Industry Marketing & Global Partnerships City Dubai Country United Arab Emirates Job Description As a Marketing Executive at Deriv, you will be responsible for managing and analysing market data, creating and implementing marketing strategies, and providing insights to support de…

دبي
02/05/2023

# **Title:** **Executive-Marketing** Description: ## **Short Description** We are seeking a Marketing Executive to join our team in the culinary division. The successful candidate will be responsible for supporting marketing projects and campaigns, as well as supporting the overall functioning of t…

دبي
29/04/2023

P OSITION OBJECTIVE - * he position is responsible to develop and implement the long and short-term marketing strategies of the brands assigned. - * esponsible for brand management, budget management, business development and people management. K ey Responsibilities: - * ork closely…

دبي
08/06/2023

We are a global engagement and marketing agency that creates human-centric touchpoints that unleash the power of people to deliver innovation and growth. Firm believers in the power of building community since 1987, we are helping brands, associations and not-for-profit organisations solve their …

Language: English