Social Media Coordinator

JOB PURPOSE:
Our Social Media Coordinator is responsible for curating and creating social
media content for all channels and overseeing the school's online interactions
by implementing social media content strategies. Their duties include
analyzing engagement data, identifying trends in customer interactions and
planning digital campaigns to build an online community through different
channels. The role would involve participation in the design and creation of
marketing assets and activities, leadership of promotional events, admissions
and registration processes, customer care and communication for all enrolled
students and families, to ensure the school is meeting or exceeding engagement
targets throughout the academic year and providing an outstanding customer
service/ relationship experience. KEY ACCOUNTABILITIES:
* Oversee day-to-day management of campaigns and ensure brand consistency, and in the process facilitate scaling brand and school awareness through various social media channels.
* Work with the corporate head office team to create and implement social media strategies monthly.
* Supervise all aspects of social media interaction between target audience and the school, and ensure a positive customer service experience
* Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, Threads, TikTok and LinkedIn
* Contribute to the marketing strategy by leveraging social media to identify and acquire prospective students
* Develops social media marketing plans and programs for various year groups and sections or the school community) and various promotional events.
* Complete social media marketing department operational requirements by scheduling and assigning tasks with a range of stakeholders, and following up on results
* Meet with prospective parents to explain admission procedures, curriculum, fee structure and regulations in order to ensure prospective parents enrol their children at the school.
* Assist FOH team in proactively updating, maintaining and managing student information in Salesforce, ensuring that up to date information is available on a daily basis.
* Contribute fee collection routines, and to annual enrolment and re-enrolment processes, as required
* Provide assistance where required to prepare reports for the school Principal/CEO and the School Support Centre reflecting; the current enrolments, waiting lists, status of vacant seats and current conversion data, and the effectiveness of social media campaigns
* Design, develop and implement a social media strategy to ensure that all school and student successes are celebrated appropriately, and that the school community and world at large is kept well informed about the achievements of all stakeholders in all areas (academic, sports, the arts etc.)
* Develop and implement a communication strategy to constantly improve the customer service experience of existing and potential parents.
* Perform other duties as requested by direct and dotted reporting line managers/supervisors.

Qualifications
* A college Degree from a reputed university is desirable, preferably a bachelor's in marketing, media or related fields