Our Digitial Intern will work closely with the Digital Manager on all aspects
of the Digital and the E-Commerce business, including brand.com, e-retailers,
media planning & CRM while supporting offline with the development of digital
tools.
MEDIA
* Assist with execution of digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising with focus on conversion and lead generation.
* Coordinate with media agency partners and HQ to facilitate updates of the brand.com, e-retailer brand hubs, implementation of media campaigns; paid search, paid social, display.
* Preparation of social assets & captions to be shared to media agency and key retail partners.
BRAND.COM
* Exercise email marketing initiatives, creatives, testing, optimization, and website triggers.
* Analyze online customer knowledge and update action plan accordingly to reach defined goals (drive traffic to site, store, online sales, feedback gathering etc.)
* Proofreading of Arabic content and copy.
E-RETAIL
* Monitor Brand's online presence by ensuring relevant positioning and content management by conducting brand.com and e-retail audits daily, making the necessary changes where required, monitoring all brand room updates, banners and assortment listings are as per the brand guidelines.
* Actively driving the online animation plan; making sure exposures, visibilities and sampling is implemented in a timely manner, liaising with our respective e-retail partners throughout.
* Maintaining our brand standards look and feel across all categories & pages; uploading the product catalogue, ensuring the online merchandising, assortment and banner updates are in line with the brand guidelines.
* Supporting new product launches, securing the correct content and sufficient stock from brand, validating all landing pages are prepared.
* Analyze website performance, traffic, conversion and other KPIs, including analyzing best sellers by week, month, country, and categories
* Partnering closely with the e-retailers to grow our presence on their platforms.
CRM
* Supporting on CRM and clientelling by building and preparing CRM campaigns and monitoring results by market.
* Supporting on the roll-out of CRM in each market across boutiques.
* Preparation of CRM newsletters for offline clientelling.
HARD SKILLS
* Bachelor's Degree or equivalent
* English and Arabic Speaker, written and verbal
* Proficient in Excel and PowerPoint
* Photoshop experience & Google Analytics experience preferred
SOFT SKILLS
* Strong written and verbal communication skills
* Excellent organizational and planning skills
* Passionate and dedicated work ethic with a proactive approach
* Understanding and self-developing
* Detail oriented, Energetic, and dynamic
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