Commercial Strategy Analyst

Having been founded in ‎2017, we're the fastest-growing eyewear company in the
Middle East. We have a clear mission here, and that is to provide access to
quality eyewear at unmatched value by creating and curating the right designs
for the region. We believe that everyone should be able to express themselves
authentically and confidently--and we're on the way to making that happen!
Fast forward to today and we have a retail footprint of ‎55+ stores across four
countries (KSA, UAE, Bahrain and Kuwait) as well as already becoming the
largest online eyewear retailer in our space. It's been a phenomenal journey
so far, with more than ‎650 employees who embody our core values of Integrity,
Ownership, Boldness and Optimism, it's what has allowed us to scale at this
pace and culminated in us being a certified 'Great Place to Work ‎2023' across
all of our offices.
Our people are our strength, and we have a team of diverse (‎49% female, ‎31+
different nationalities), smart thinkers who are encouraged to think
creatively and empowered to turn their ideas into actions. To support this
growth, we are looking for intelligent, ambitious, and confident individuals
that can bring fresh and innovative thinking to eyewa and play a part in
driving the company forward on its truly exciting journey.
We are recruiting for Commercial Strategy Analyst to join our UAE office.
Responsibilities:
* Optimization of Revenue:
* Analyze sales data and market trends to identify opportunities for revenue optimization and growth.
* Develop and implement strategies to improve sales performance, including pricing optimization, promotion effectiveness, and customer segmentation.
* Work closely with the Procurement and Brand Management teams to analyze sales and market data, create dashboards, and provide insights to support their decision-making processes.
* Incubation and Launch of New Ventures
* Support the development and launch of new ventures, such as new product lines, collaborations, or partnerships.
* Conduct market research and feasibility studies to evaluate potential opportunities and assess market demand.
* Collaborate with cross-functional teams to develop business plans, financial models, and go-to-market strategies for new ventures.
* Support in Pricing Strategy, Trade Planning, and Target Setting:
* Assist in the development of pricing strategies based on market analysis, cost considerations, and competitive positioning.
* Support the setting of sales targets and monitor performance against targets, providing insights and recommendations for improvement
* Data Analysis and Reporting:
* Support the Procurement and Brand Management teams in analyzing sales and market data, creating dashboards, and generating reports to inform decision-making.
* Conduct regular data-driven analysis to identify trends, patterns, and areas of improvement in commercial operations.
* Present findings and insights to stakeholders in a clear and concise manner.
* Market Research and Competitive Analysis:
* Conduct market research to identify emerging trends, competitive landscape, and consumer preferences that can inform commercial strategy and decision-making.
* Monitor competitor activities, pricing strategies, and market positioning to identify opportunities and potential threats.
* Provide insights and recommendations based on competitive analysis to drive competitive advantage and market differentiation.
* Pricing Analysis and Optimization:
* Perform pricing analysis to evaluate pricing strategies, price elasticity, and competitive pricing dynamics.
* Conduct regular pricing reviews and monitor price performance against targets, providing recommendations for price optimization.
* Customer Insights and Segmentation:
* Collaborate with the Brand Management team to analyze customer data and segmentation models to identify key customer segments and their preferences.
* Provide insights on customer behavior, purchasing patterns, and lifetime value to support targeted marketing campaigns and personalized customer experiences.
* Business Performance Reporting:
* Generate regular and ad-hoc reports on commercial performance, including sales analysis, revenue trends, and key performance indicators (KPIs).
* Provide actionable insights and recommendations to stakeholders based on data analysis and performance reports.
* Develop and maintain dashboards and reporting tools to enable efficient and effective monitoring of commercial performance.
Requirements
* Bachelor's degree in Business Administration, Economics, Finance, or a related field. A master's degree is a plus.
* Proven experience in commercial strategy, business analysis, or related roles, preferably in the retail or consumer goods industry.
* Strong analytical skills and proficiency in data analysis tools and techniques.
* Familiarity with pricing strategies, trade planning, and sales target setting.
* Excellent problem-solving abilities and the capacity to think strategically while paying attention to detail.
* Proficiency in creating dashboards and reports using data visualization tools.
* Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
* Proactive and self-motivated, with the ability to work independently and manage multiple projects simultaneously.
* Familiarity with the eyewear industry and market trends is a plus.
If you are successful, what we can offer is a high learning environment, no
day is the same, challenges keep coming with the ability to grow and develop
your personal skill set working alongside some of the most talented people in
the industry. Having been certified Great Place to Work, we feel we also have
a special culture and environment that we have managed to retain even though
we have scaled at a frenetic pace. Our mission is clear, we want to help
people and do it the right way by building a healthy, sustainable business
that will become one of the most loved and well-known homegrown brands in the
region. If you think you are right for this role - please apply #Teameyewa!