Reference Code: ‎92883

Events & CRM Coordinator - ME

Dubai, DU, AE
Fixed Term
The Maison Chloe was founded in ‎1952 by Gaby Aghion, an Egyptian-born
Parisienne who wanted to liberate women's bodies from the stiffly formal
fashion of the time through a luxury ready-to-wear offering.
For almost ‎70 years, Chloe has been inspiring femininity by designing fashion
collections and accessories, crafting stories and sharing experiences. Our
founder's forward-looking vision of femininity continues to inspire our long-
term commitment to support the advancement of women.
Women moving forward. For a fairer future. This is our purpose guiding all we
do. Today, our ultimate goal is to create beautiful products with meaningful
impact for people and for the planet.
We take pride in receiving B Corp certification. As we mark this new stage,
reinventing how we do business, we hope to inspire other organisations.
That's why we are building teams who are committed to our mission. We want to
share this approach within the company and with our community at large.
JOB TITLE : Events & CRM Coordinator - ME
LOCATION : UAE
REPORTING TO : F &A BRAND DIRECTOR, MEIA

OVERVIEW

The Events & CRM Coordinator - ME will coordinate the execution of all Chloe
events and client strategies in the region, and will play a key role in
spreading the clienteling culture, approach and activities among all store
teams in the Middle East.
He/she will define and build a comprehensive operational CRM strategy,
considering the specificities of each country of the region, working on key
projects for the Maison in close collaboration with the Fashion & Accessories
Director, CRM and Events teams in HQ and the Retail/Boutique Managers.

KEY RESPONSIBILITIES

Analytics & database management
* Improve client reporting at regional level by analyzing CRM KPIs per market, campaign results, and share recaps
* Manage all boutiques in database cleansing requests (data cleansing, merging, client reassignments, etc.)
* Run regular client insights analysis to Boutique and Management level

Clienteling
* Manage clienteling campaigns including sharing deliverables with boutiques, ensure adoption and report on performance
* Develop new business opportunities by identifying potential business partners and clients
* Implement CRM strategies of the Maison per market/country and boutique, in coordination with the retail team
* Own the usage of Client Satisfaction tool, aligning with daily workflow requirements, in collaboration with the boutique managers
* Conduct workshops and trainings for the boutique teams to elevate clienteling mindsets and activities
* Assist boutiques with clienteling profiling based on event concepts
* Support the team in organizing personalized client experiences and ‎1:1 appointments
* Work closely with the retail managers to give insights, propose and develop action plans to achieve the CRM and sales targets

Client Activations and Events
* Identify opportunities and suggest boutique activations to increase visibility with targeted ROI
* Research and negotiate with vendors to achieve the most favorable terms
* Manage ‎360° execution of local events & its operations together with the event and boutique teams, monitor flawless execution and prepare recaps
* Support in event management including fashion shows and store events
* Suggest and follow closely the gifting plan at regional level as per local needs
* Formalize the client treatments per market across different store typology/markets
* Run competitors analysis (on events, gifting, client animations), and propose ideas

PERSON SPECIFICATION:

• Minimum ‎3-‎5 years experience in CRM and Events, ideally within a luxury fashion house


• Business/Marketing degree, with knowledge in Marketing and Statistics/Analytics


• Excellent analytical skills, quantitative and statistical skills


• Excellent communication, negotiation and interpersonal skills


• Strong knowledge of Windows office (Excel, PowerPoint)


• Knowledge of CRM tools is a plus (Salesforce, SAP is a plus)


• Strong organization, reporting and presentation skills


• Strong decision-making skills and ability to plan and set priorities


• Strong business acumen, ability to anticipate market needs, possesses knowledge of sales objectives to help maximize conversion and cross-selling


• Ability to work under pressure in a dynamic environment, quickly identify problems and recommend solutions


• Passionate, committed and eager to work in an international and challenging environment


• Attentive to details, ability to enforce deadlines and be able to multi-task through strong organizational and time management skills


• Proactive and collaborative team spirit


• Fluent in English and Arabic (oral and written) is mandatory

At Chloe, we are committed to promoting employment that is inclusive and
respects diversity. Our workplace fosters a sense of community, encourages
creativity and initi