SAINT LAURENT PR Officer

Summary
ABOUT SAINT LAURENT

Founded in ‎1961, Yves Saint Laurent was the first couture house to introduce
the concept of luxury pret-a-porter in a ‎1966 collection called 'Rive Gauche',
synonymous with youth and freedom. This shift represented a first critical
step in the modernization of fashion and revolutionized the socio-cultural
landscape.
In ‎1999, the luxury goods division of the Kering Group acquired Yves Saint
Laurent and, under the creative direction of Anthony Vaccarello since April
‎2016, continues to position the house at the summit of the luxury universe.
Today, Saint Laurent collections include women's and men's ready-to-wear,
shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear
Job Description
MISSION
* Support the execution of the editorial strategies (campaign, seasonal, event and product specific)
* Manage the buying of the sample buy that is in line with the budget
* Managing PR Editorial Budget along with coordination of the photoshoots
* Create opportunity and manage product placements in line with product marketing calendar
* Build the Editorial Strategy and plan according to key calendar events.
* Proactively develop and nurture relationships with key Fashion Editor's and stylists
* Responsible for the accurate and efficient stock control of all press samples using Fashion GPS
* Assist in the ongoing maintenance of the press rack (dry cleaning, alterations etc.)
* Proactively accessing DMR website to gauge editorial performance each month
* Constantly update the Media List as per changes in editors/journalists
* Ability to identify talents that fit the image of the brand and cultivate relationships
* Declare all gifts to gifty
* Tracking magazines, newspapers, websites and social media for Coverage on the brand and industry
* Generate weekly clipping report for HQ
* Sharing product press coverage each week to the stores
* Sending out industry coverage to the corporate teams
* Tracking Competitor events and maintaining a document to be shared with the events team and for internal reference on a monthly or quarterly basis
* Preparing the quarterly competitor event analysis report
* Ensuring that the DMR tracking and ensuring the performance stays at a certain ranking
* Organization of press trips and Fashion week.
* Review and manage press materials and related reports to WW
PROFILE
* Previous experience (‎2 years+) in a similar role, ideally from retail or service-based industry preferably in the luxury environment or PR Agency
* Bachelor's Degree
* Familiarity with social media platforms (Twitter, Instagram, Facebook etc.)
* Proven ability to work in highly pressured roles and situations
* Customer service orientated attitude, driven by meeting and exceeding KPIs and targets
* Ability to be agile in a dynamic work environment
* Time management and prioritizing skills
* Ability to be flexible to meet business needs
* High attention to detail and a strong, professional work ethic
* Self starter, with ability to work independently and with teams
* Proficiency in using technology and/or learning about updated technologies
* Proficiency in Outlook/Excel/Word/PowerPoint
* Exceptional written and verbal communication skills
* Passionate about luxury fashion
* English speaker, Arabic is a plus
Saint Laurent is committed to building a diverse workforce. We believe
diversity in all its forms - gender, age, nationality, culture, religious
beliefs and sexual orientation - enriches the workplace. It opens up
opportunities for people to express their talent, both individually and
collectively and it helps foster our ability to adapt to a changing world. As
an Equal Opportunity Employer, we welcome and consider applications from all
qualified candidates, regardless of their background.
Job Type
Regular
Start Date
‎2023-‎04-‎30
Schedule
Full time
Organization
LUXURY FASHION GULF L.L.C.