CRM - Intern

Overview:
Headquartered in Dubai, UAE, The First Group is a dynamic, integrated global
property developer with a fast-growing portfolio of upscale hotels,
residential properties, F&B brands and real estate asset management services.
Since our launch in ‎2005, we have carved a highly successful niche offering
unrivalled property investment opportunities in high-growth markets to clients
from more than ‎70 countries worldwide.

We were among the first developers to identify the tremendous potential in
providing private investors the opportunity to purchase hotel guestrooms,
suites and serviced apartments in our collection of upscale properties located
in highly popular locations across Dubai. We back up our success with a list
of International Property awards along with strategic partnerships with
companies such as Wyndham Hotel group, Millennium Hotels, Emirates Airlines
and Jumeirah Hotels and Resorts.

To successful candidates, we offer a diverse progressive corporate working
environment with clear growth potential along with award winning sales &
marketing tools, a state of the art showroom featuring Dubai's only virtual
helicopter tour and endorsements from a number of international sporting
celebrities.
Job Description:
The First Group is seeking an enthusiastic and eager to learn CRM marketing
intern to execute CRM marketing campaigns on (Email,SMS,whatsapp) channels
Candidates preferred with a degree background in engineering, technology, IT ,
computer science , web development or similar degree, with a keen interest in
Digital Marketing. Masters in digital marketing as a plus.
Responsibilities
* Manage and set-up relevant CRM campaigns
* Manage all reports relating to the email newsletter, promotional communications and CRM activity to determine effectiveness - open, click, opt outs, sessions, revenue etc.
* Create a (a/b testing) plan to improve customer engagement and produce a log of what works and what doesn't
* Develop and brief creative copy and concepts to creative team for design
* Work closely with the wider marketing teams to co-ordinate promotional messaging across the business.
* Making sure the customer database is correctly segmented for targeted marketing activities.
* Execute CRM campaigns using a range of communication tools to target and interact with our customer base, including e-mail & push notifications, in-app, web notifications messaging, SMS and WhatsApp
* Proofreading copy and making sure it's correct and fits the purpose
This is a ‎6 months internship.
Desired Skill & Expertise:
* Degree in engineering, technology, data analysis, or IT with a keen interest in Digital marketing, Master's in digital marketing as a plus.
* Experience in HTML, CSS or other programming languages
* Excellent written and verbal communication skills
* Solid organizational skills including attention to detail and multi-tasking skills
* Strong propensity to learning new concepts
* Strong Analytical and technical skills
* Ability to work in a face-paced environment