E-commerce Performance Marketing Specialist

We are the Nestle Nespresso SA Company and are proud to be one of the fastest
growing operating unit of Nestle. Our passionate, entrepreneurial-minded team
has transformed Nespresso into the reference in portioned coffee and one of
the world's most trusted brands. Our growth comes from our commitment to
research and development in order to pioneer and be the reference in the
portioned coffee sector to provide the very highest quality coffees that could
be enjoyed in the comfort of consumers' own homes and also savored at out-of-
home locations, such as restaurants, hotels, offices and luxury retail
businesses. We guarantee quality by taking a careful, thoughtful approach in
how we source our ingredients, produce and market our premium coffee products.
With corporate headquarters in Lausanne, Switzerland, Nespresso is present in
over ‎60 countries and counts over ‎12,000 employees worldwide. To learn more
visit www.nespresso.com.
We are the Nestle Nespresso SA Company and are proud to be one of the fastest
growing operating unit of Nestle. Our passionate, entrepreneurial-minded team
has transformed Nespresso into the reference in portioned coffee and one of
the world's most trusted brands. Our growth comes from our commitment to
research and development in order to pioneer and be the reference in the
portioned coffee sector to provide the very highest quality coffees that could
be enjoyed in the comfort of consumers' own homes and also savored at out-of-
home locations, such as restaurants, hotels, offices and luxury retail
businesses. We guarantee quality by taking a careful, thoughtful approach in
how we source our ingredients, produce and market our premium coffee products.
With corporate headquarters in Lausanne, Switzerland, Nespresso is present in
over ‎60 countries and counts over ‎12,000 employees worldwide. To learn more
visit www.nespresso.com.
You're energized by challenges, creative brand-building… and great coffee?

The Nespresso story began with a simple but revolutionary idea: enable anyone
to create the perfect cup of coffee - just like a skilled barista. From this
beginning more than ‎30 years ago, the Nespresso brand concept, the Nespresso
Trilogy: exceptional coffees, smart and stylish coffee machines and
personalized, exclusive services, has revolutionized the way people enjoy
their coffee and has evolved from pioneer to being the reference in portioned
premium coffee.

Nespresso worldwide since its launch has enjoyed growth year on year. Our
ambitions for coming years are sky high. Currently we are looking for
E-commerce Performance Marketing Specialist with the mission to:
Drive targeted audiences to Nespresso e-channels to increase retention and to
acquire new Club members in a cost-efficient way (Sales). Develop, implement,
monitor and manage all online acquisition channels on a daily basis
(Managing). Gather insights continuously and build reports to give
stakeholders a clear view on the media channel performance and ROI's. Support
Marketing to maximize brand awareness and campaign visibility in the online
domain (Brand)
The Performance Marketing Specialist mission is to own the path to purchase to
drive awareness, consideration, and intent to buy.

A Day in the Life of an E-commerce Performance Marketing Specialist:
Translate campaign planning, channel initiatives and business objectives
into clear online acquisition strategy:
Under the umbrella of the 'Le Club' loyalty program:
* Clear view on MKT/CRM calender and eCommerce roadmap (additional channel activities, release planning and priorities)
* Aware of the business and channel objectives / KPI's

Increase quality traffic and audience on Nespresso digital touch points:
* Define performance based plan taking into account global guidelines, local needs, competitive environment and budget
* Manage day-to-day online acquisition tactics according to plan (SEM, SEO, Comparision, Retargetting, Programmatic, Custom Audiences)
* Coordinate with eCommerce Manager to insure seamless user experience from call-to-action (CTA) to landing pages and optimized conversion rate
* Coordinate and facilitate alignment with online key accounts to further optimize ePath-‎2-Purchase

Implement digital campaign plan to drive awareness and audience to Nespresso
digital touch points:
* Execute performance based digital campaign plan taking into account global campaign guidelines, local marketing campaign design and local market opportunities.
* Close alignment with Online & Media Manager to ensure all media investments and creatives are aligned and setup for optimal performance.
* Manage creative and performance media agencies to insure proper and on-time delivery of qualitative online material (banners, videos, ad copy) and campaigns.
* Manage localization and production of all Nespresso digital performance content in close collaboration with Marketing
* Coordinate with Media and CRM team to define audience segments and selection lists to target (or exclude) Club members and prospects.

Monitor, optimize and report local digital acquisition and performance
activities:
* Regularly track and optimize campaigns, based on results to reach performance objectives
* Produce regular reports to highlight performance on main metrics
* Drive CPO and CPA investment approach
* Benchmark local performances with Int'l best practise and local competitive environment
* Drive optimal cost-effective use of DMP's (Krux) and DSP (Doubleclick)
* Monitor innovative acquisition tactics developed by local competitors

What Will Make You Successful
* Minimum of ‎2-‎3 years in digital acquisition activities driving audience on websites (SEM, Performance, Comparison, Programmatic, Retargeting, Custom Audiences)
* Excellent digital development skills
* DMP, DSP, DoubleClick , Search (Google Certification a plus) and SEO experience.
* Experience in brand management and website management
* Languages (Arabic & English)

We Offer:
Interesting and challenging work in an international company - a branch of
worldwide and well recognized FMCG concern
Possibility to work in a dynamic team of professionals and leaders
Possibility to work with challenging projects and responsible tasks
Atmosphere full of respect, professionalism
Possibility of development & career advancement
If you find the challenge exciting and match up, we have great culture and
will work rigid to make you feel welcome and valued from day one.
Nestle is the largest food and beverage company. We are ‎308,000 employees
strong driven by the purpose of enhancing the quality of life and contributing
to a healthier future. Our values are rooted in respect: repect for ourselves,
respect for others, respect for diversity and respect for our future. With
more than CHF ‎91.4 billion sales in ‎2018, we have an expansive presence with
‎413 factories in more than ‎85 countries. We believe our people are our most
important asset, so we'll offer you a dynamic inclusive international working
environment with many opportunities across different businesses, functions and
geopraphies, working with diverse teams and cultures. Want to learn more?
Visit us at www.nestle.com.