Product Specialist

MAIN PURPOSE OF JOB:
To execute marketing strategies and tactical plans that promotes S&N product
superiority. Responsible, in coordination with the Regional marketing Managers
(RSM), to drive revenue and market share for the Division and maintain
customer relations with major accounts while driving the customer requirements
back into the Company. The Product Specialist will be selling unique patented
devices and implants in theatre directly to opinion leading surgeons.
RESPONSIBILITIES:
* Develop and maintain strong relationships with the distributor
* Conduct product presentations to different customers level: physicians, nurses, purchasers, decision makers, etc
* Conduct product training to in house. Training to include product features and benefits, positioning, competitive advantages, role play, etc.
* Assist in the identification and assessment of the field and marketing support needs making recommendation to management when appropriate.
* Maintain a strong relationship with the BU staff and regional marketing managers.
* Act as a communication link between the marketing organization and the BU in order to resolve problems, quality issues, manufacturing defects, and other related issues.
* Ability to scrub and be present in the theatre and assist or advise the physician in S&N product implant, usage, and techniques.
* Facilitate the implementation and adoption of marketing strategies and tactics and customer education programs at country level.
* Assist RSM and BU to develop business plan for a particular market or product
* identifies business growth opportunities and unmet customer requirements and provide vision and focus to move ideas to the market place.
* Collect data and keep it up to date on various market trends: usage, hospitals, customers, KOL's, competitions, etc
* Collect competitive intelligence through fields visits and exposure to customers and hospitals
* Assist RSM and BU with local customer events as needed.
* Responsible for new product trials and evaluation and report results back to the RSM and BU.
* Responsible for collecting clinical data if clinical trials are being conducted in the market.
* Conduct field visits on regular basis in coordination with the RSM
* Meeting marketing plan as per product line including implement methods to achieve marketing plans for each quarter.
* Plan and manage product demonstrations, events and workshops.
* Contributes to the improvement of marketing processes and workflow.
* Assume additional responsibilities as required
* Assist in inducting new marketing initiatives.
DIVISION: Marketing
REQUIRED MINIMUM
EDUCATION:
Bachelor Degree relating to Business/Marketing, Engineering or equivalent
hree (‎3) plus years in product marketing
REQUIRED MINIMUM EXPERIENCE: At least ‎3 years relevant business unit marketing
experience In-theatre and or clinical marketing experience would be ideal.
Proven markerting track record
Experience in product training
Must be able to speak and write English. Arabic and French would be advantage
COMPETENCIES, SKILLS, KNOWLEDGE:
Product knowledge, Knowledge of customers clinical and care protocols,
Good Communication Skills (written &verbal), Excellent Presentation Skills,
Industry knowledge, Networking abilities, Project management skills, Computer
Skills, Excellent Negotiation Skills, Business Acumen (Understanding what
drives the business), Positive Attitude, Results orientated, High Emotional
Intelligence, Ability to handle a full range of customer situations and
interaction, Sensitive to cultural differences, Clear articulation of ideas,
Leadership Skills, Strong Technical Skills, Follow through skills and a strong
attention to Detail, Problem solving abilities