Digital Experience Specialist

Digital Experience Specialist - ( 2200002A )
Description

Job Purpose:-
The Digital Experience Specialist is responsible for bringing a smooth
experience across all of our websites and mobile applications. This job will
also ensure that we are differentiating our digital experience against our
peers in both the execution and usage of our tools.
A day in the life of the Digital Experience Specialist.
Build relationships with our clients to establish strong rapport and provide
an exceptional digital customer experience
Utilize Google Analytics and Google Optimize to check for trends and ways to
build optimization into the digital experience
Recommend ways for us to build efficiency and streamline our process to
provide optimization
Educate internal team members about emerging optimization trends.

Job Accountabilities:-

Business Specifics:
Establishing solid relationships with our third-party vendors and provide
project direction that leads to a successful conversion for new
and repeat customers
Running Google Analytics to pull performance insights across channels and
recommend actionable ways through thought leadership for
third party tool optimization
Staying ahead of the curve on new and evolving best practices to then share
findings with our team
Enhancing our customer experience by improving, identifying and prioritizing
on-site optimizations
Looking for ways to compare and contrast data and customer feedback to
optimize site navigation, identify areas of improvement and
also data gaps.
Work with our UX Designers to implement those changes.
Performing A/B testing with Google Optimize and utilize findings to make data-
driven decisions that give maximum impact and drive
metrics
Developing framework and mapping suitable analytics solutions to ensure that
all required performance data can be reliably tracked and
reported on digital channels
Communicating analytics requirements and best practices to IT, transformation,
vendors and functional product managers
Producing analytics audit reports for corrective or advanced tracking and data
collection architectures, via the analytics suite for web and
mobile channels
Building strong relationships with marketing and product teams to identify
digital analytics objectives and educate them on the
importance of online measurement
Own the website and mobile tagging platforms and work with vendors to ensure
proper implementation of digital analytics and marketing
tags
Produce real-time dashboards and ad-hoc insights presentations using different
data visualization tools
Generic :
Use Project Management tools for documentation and managing project tasks and
timelines
Effectively communicate the status, value, and importance of digital analytics
to stakeholders
Contributing to a team environment, assisting with documentation, on-going
education, and other impactful opportunities to contribute to
the overall digital analytics maturity
Being an advocate for data driven decision making and smarter marketing with
data
Work with different stakeholders across the bank to increase digital analytics
maturity and insights on different bank products and ensure
proper signoffs.
Ensure compliance with all CBK, GB operational procedures
Key Performance Indicators:
Realtime insights on website, app traffic for data-driven insights
Establish metrics about customer behavior on digital channels
Results around experimentation to optimize customer experience
Enhance the digital analytics maturity level

Qualifications

Education and Qualification:
Bachelor's degree
Knowledge:
Proven track record in digital marketing and onsite optimization tools.
Experience:
‎4-‎8 years of relevant experience in marketing or digital field.
Accreditation / Licensing:
Google Analytics IQ , CWA

Primary Location : Kuwait
Job : Managerial Jobs
Organization : Chief General Managers Office
Schedule : Regular
Shift : Standard
Job Type : Full-time
Day Job
Job Posting : Apr ‎20, ‎2022, ‎2:06:‎07 AM