The digital marketing specialist is primarily responsible for developing
strategies, planning and managing marketing campaigns that promote a company's
brands, products, and services, utilizing such techniques in the field as
social media, Web analytics, email marketing and search engine optimization,
among others. Also, in charge of audience segmentation, conducting market
research, analyzing metrics, and identifying trends
DUTIES AND RESPONSIBILITIES WILL INCLUDE BUT WILL NOT BE LIMITED TO:**
Creating Digital media strategies and campaigns, including budget planning,
targeting, content ideation, and implementation schedules.
Creating engaging written content in the form of Newsletters, web pages, blog
content, or social media content.
Ensuring brands' consistency across digital media platforms following
individual brand 's guidelines and strategy.
Growing the individual brand's digital media presence on existing platforms
and expanding into new relevant social media platforms.
Researching the activity of our competitors.
Planning, implementing and monitoring online and offline advertising campaigns
in line with budgets, brand and business objectives.
Using analytical tools such as Google Analytics, firebase, and Facebook
Insights and any other tools to monitor and evaluate the company's performance
of digital marketing efforts and performance.
Monitoring user engagement, suggesting and supervising content and keywords
optimization
Monitor and manage SEO, marketing database and digital marketing campaigns
Measure and report performance of all digital marketing campaigns, and
generate monthly reports for each brand
REQUIREMENTS:**
3+ years ' experience managing commercial social media platforms.
Ability to write inspirational and grammatically correct copy that speaks to
the target audience.
Data-led mindset, with ability to interpret and analyze data to inform and
improve content planning.
Proven working experience in digital marketing
Highly creative with experience in identifying target audiences and devising
digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics, Web
Trends)
Experience in setting up and optimizing Google Ad words campaigns
Strong analytical skills and data-driven thinking
Excellent communication and influencing skills to build strong relationships
and manage key stakeholders
Resourceful work style, offering a variety of alternate solutions to creative
problems.
Able to problem solve and multitask in a rapidly changing environment, with
changing priorities and sometimes tight deadlines.
Hospitality & Event management experience is welcomed.
* Must be able to demonstrate a keen eye for detail, the ability to work autonomously as well as within a team and have a proactive attitude.
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