The Omnichannel insight manager will be the single point of transformation and
orchestration, driving the design and implementation of the omnichannel
strategy, experience design and management capabilities, across Egypt. This
role will interact with the marketing team and medical team to address gaps in
patient journey and strategic product priorities and opportunities in order to
create omnichannel strategy , sequence and track commercial channels KPIs
Key Accountabilities
* Co create with marketing and medical team their customer omnichannel strategies, experience design, plan & priorities, and value adding channels that best address their business objectives and strategies.
* Define and manage customer facing channels for out top strategic brands.
* Orchestrate omnichannel engagement programs across categories, leverage global best practices, and guide program owners (like marketing, medical, commercial), teams' execution, and CX counsel CCMF, MD, Pfizer digital (enablement) & GCO (operations) collaboration to ensure engagement quality, and cross-categories performance.
* Track progress, identify key learning and measure impact in order to guide optimization, innovation, and evolution of current channels.
QUALIFICATIONS:
* Bsc degree, advanced degree a plus.
* ‎3 + Years Pharmaceutical experience, and experience in Marketing and/or Sales roles, Multichannel/Digital Marketing
* Proven track record of successful development & implementation of digital marketing / brand plans /business plans
* Understanding of the key drivers to satisfy customer needs using digital and non-digital platforms.
* Strong track record of working collaboratively across different functions.
* Strong strategic, analytical capabilities and strong team management skills
Technical Skills & Competencies
* Proven ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguity.
* Well-organized with the ability to be flexible, prioritize multiple demands and effectively perform in a matrix organization.
* Strong strategic thinking and analytical skills
* Strong interpersonal, influence and communications skills
* Strong partner relationship and collaboration skills - ability to generate credibility with and respect from colleagues and external parties at all levels in the organization
* Ability to work with metrics and KPIs to evaluate, communicate and optimize the performance of channels and campaigns
* Facilitation and skills in conveying best practice and Learning
* Demonstrates business acumen
* Acts decisively - Seizes accountability - Holds people accountable - Leads change - Self-awareness
* Builds effective teams (cross-functional)
* Demonstrated track record of ability to influence others without authority
* Ability to facilitate open discussion and debate among key stakeholders and build internal and external relationships through partnering, anticipating needs, fulfilling expectations
* Prioritization - among/across brands, resource-constrained context.
* Market, Customer and Competitor Insight
* Strategic and Operational Business/Marketing Planning and Marketing Execution
* Data Analysis, Interpretation and Communication
* Performance and Program Metrics
Pfizer is an equal opportunity employer and complies with all applicable equal
employment opportunity legislation in each jurisdiction in which it operates.
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