Head of Marketing, Egypt and HoA

Head of Marketing, Egypt and HoA -00001IL6
Description
Johnson & Johnson announced plans to separate our Consumer Health business to
create a new publicly traded company. The process of the planned separation is
anticipated to be completed within ‎24 months, and it will be subject to legal
requirements including consultation with works councils and other employee
representative bodies, as required, and other customary conditions and
approvals.
It is anticipated that, following conclusion of the transaction, this
position may be conveyed with New Consumer Health. In that case, details of
any planned changes would be provided to the successful candidate by New
Consumer Health at an appropriate time and would be subject to any necessary
consultation processes.

Johnson & Johnson New Planned Consumer Health Company,* based in Skillman,
N.J., is one of the world's largest consumer health and personal care products
company. Our consumer companies produce many of the world's most trusted
brands, among them JOHNSON'S® Baby, BAND-AID®, NEUTROGENA®, TYLENOL®, MOTRIN®,
and LISTERINE®. Each one of our consumer businesses embraces innovative
science to create products that anticipate consumer needs and create
experiences that help them live healthy, vibrant lives.
Johnson & Johnson Consumer Egypt is recruiting for Head of Marketing Egypt &
Horn of Africa (HoA) to be in Cairo.
Summary of the job
Leading all marketing related jobs for consumer Egypt & HoA and liaising with
cross functional team in Egypt & AMET to bring growth into business through
different marketing initiatives
Duties & Responsibilities
Responsible for leading the marketing team for the development and delivery of
Egypt/HoA brand plan, including:
* Competitive monitoring, reporting and development of action plans alongside TM to gain share
* Integration of brand initiatives to deliver impact in Egypt/HoA.
* Deliver new insight-based actions that deliver against J&J brand growth objectives
* Lead development of Egypt/HoA annual BP in line with AMET plans and guidelines.
* Manage promotor scheduling, training and execution, making selling tools readily available (leaflets, samples, testers
* Analysis of category data - EPOS, Nielsen and STT per brand and customer analysis to identify opportunities.
* Lead both local and regional B&C.
* Developing Consumer facing activations including but not limited to:
* In-mall activations.
* Sampling programs across different media.
* Customer visits for activation planning and implementation
* Supporting commee4cial head in strategic partnership meetings and key contract negotiations
* Lead localized Media planning (when applicable) alongside AMET marketing and media teams on the below:
* In-mall branding.
* Outdoor branding
* Local Radio
* Local Micro-Macro Influencers
* Portfolio Management including the below:
* NPI launches and Path to purchase creation
* New brands introduction to the market.
* Brand rationalizations
* Partnering with OTC stakeholders on OTC portfolio and launches.
* Being an effective member of the HPT community representing the Egypt market.
* Partnering with Key Customers Marketing departments alongside the TMM to develop customized brand plans.
* Be part of the S&OP meeting to make sure brand plans and commitments are met on total Egypt/HoA level.
* Partner with agencies on consumer studies and become the lead in effective focus group implementations
Qualifications*
* Education: Bachelor degree in Business or relevant studies
* Years of Experience: ‎8-‎10 years experience in Consumer Health/FMCG with people management experience
* Language: Excellent verbal & written English skills & Arabic
* Location: Cairo, Egypt

Primary Location Europe/Middle East/Africa-Egypt-Cairo-Cairo
Organization Johnson & Johnson (Egypt) S.A.E.

Job Function Marketing