The purpose of this role is to conceptualise and realise ideas through a
comprehensive use of language and the written word. They have the ability to
think in a holistic way about how an idea comes to life through all creative
channels of a consumer experience. Develops language and copy in short form
and long form to establish the tonality of ideas. They can act as mentor to
junior members of the team and encourage learning.
Job Title:
Senior Copywriter
Job Description:
Key responsibilities:
* Writes narratives, scripts and storyboards, annotations and treatments
* Expresses ideas with clarity; on brand; on message and targeted to audience
* Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
* Comprehends and understands brand continuity, brand guidelines and brand positioning
* Creatively supports the effective use of technology and its applications to solve business problems
* Contributes work to pitches
* Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
* Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
* Executes creative concepts together with Art Director at the direction of the creative director
Location:
Cairo
Brand:
Digital Republic Linked By Isobar
Time Type:
Full time
Contract Type:
Permanent
Conceptualising and realising ideas through their comprehensive use of language and the written word. The have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. The Senior Copywriter develops narrative spaces, language and…
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