Shopper and Consumer Media Senior manager

What You 'll Do for Us
* Lead on the tactical and operational plans executing organizational strategy in alignment with organization objectives, recommending operational strategies and plans with direct impact on results.
* Lead negotiations in paid media investments against national and local media (TV, Print, OOH, Radio, Digital, etc.) and customer media , social and search efforts with the support of media agencies.
* Partner with Cross Functional team of Brand, Integrated Marketing Communications and Customer teams to deliver integrated communications programs.
* Activate programs with external media agencies and vendor companies and serve as day-‎2-day contact for questions and deliverables.
* Assess results of programs, provide post-program reviews that capture learnings and incorporate them into future work.
* Understand program impact across the full path-to-purchase considering shopper/consumer/bottler in the planning process.
* Constantly strive to leverage media tools (analytics, Marketing mix modeling , audience data, bespoke research, integrated Marketing Communications ( Tracking, competitive reporting) to close the loop of impressions, expressions, conversations, and actions through to transactions and advocacy.
* Exceptional communication skills that can influence the integrated marketing plan to achieve the best possible outcomes.
* Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment across revenue, brand equity, and shopper engagement.
* Knowledge of external partner landscape (agencies, content companies, suppliers of products/experiences etc.) to identify optimal execution and deals where appropriate.
* Find innovative ways to create differentiated programs that inspire consumers to choose The Coca-Cola Company.
* Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies and remains on budget.
Qualifications & Requirements
* Bachelor's Degree in Marketing, Business, Communications, or related field
* ‎5+ years of experience in Marketing, Media, or Connections Planning/Technology
* Experience with strategy development and media planning and buying both online and offline
* Possess strong analytical skills and understanding of "Media Math" concepts
* Advanced knowledge of digital display, mobile, video, programmatic,
* Working knowledge of all aspects of paid search and social media.
* Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
What We Can Do For You
* Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
* Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
* Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Skills:
Social Media; Video Solutions; Financial Acumen; Customer Relationship
Management (CRM); Marketing Campaigns; Paid Search Marketing; Negotiations;
Collaborative Leadership; Marketing Strategies; Project Management;
Influencing Decisions; Digital Media; Microsoft Office; Search Engine
Optimization (SEO); Communication; Google Analytics; Digital Display; Search
Engine Marketing (SEM); Programmatic; Analytical Problem Solver; Cross-
Functional Teams; Connections Planning; Agency Management

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is
grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what 's possible
and believe in continuous learning to improve our business and ourselves. We
focus on four key behaviors - curious, empowered, inclusive and agile - and
value how we work as much as what we achieve. We believe that our culture is
one of the reasons our company continues to thrive after ‎130+ years. Visit Our
Purpose and Vision to learn more about these behaviors and how you can bring
them to life in your next role at Coca-Cola.

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employee or applicant for employment because of race, color, sex, age,
national origin, religion, sexual orientation, gender identity and/or
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