Executive - Media

Company Description

We are the ROI Agency. We blend data, technology and brilliant specialists to
scout out new opportunities, solve complex challenges and grow our clients '
businesses. Zenith is part of Publicis Media, one of four solution hubs within
Publicis Groupe, and has offices within Publicis One. We have over ‎6000
brilliants specialists across ‎95 markets. We are experts in communications &
media planning, content, performance marketing, value optimisation and data &
analytics.
We believe in exploring new perspectives. Looking at things differently.
Turning structure upside down, back to front and sideways. Excited by what we
might find

Job Description

Your key responsibility in this role will be to support the media division and
wider media team with their day-to-day duties relating to developing strategic
channel/media approaches that routinely impress and excite clients. The role
of a Media Executive is to shape and execute effective advertising campaigns
for clients. Your job will be to identify and reach target audiences, as well
as evaluate campaign performance.
Main Tasks:
* Use research tools and data to analyze target audience and products. Develop knowledge of research tools such as GWI, brand pulse... etc to understand the business.
* Expertly developing and evaluating RFPs, making smart vehicle list recommendations and producing media plans.
* In-depth knowledge of advertising products, formats, channels and always up to date on any new products in market.
* Developing close working relationships with vendors, as well as managing cross-departmental issues/questions regarding campaign execution.
* Develop expertise in planning tools such as Ads manager, reach planner etc.. to monitor and evaluate campaign performance.
* Analyzing data to highlight key learnings - and translating those learnings into insights and actionable recommendations so that we can push our work to be even more outstanding.
* Monitoring campaign elements, performance and sharing status updates with client.
* Performing competitive analyses (monthly, quarterly, annually)
* Sharing with clients weekly alerts on market trends, new advertising products, competitive activity.
* Preparing & presenting basic rationale for media plans and proposals.
* To follow up with media publishers and practice teams on proper implementation of campaigns (implementation reports).
* To ensure booking by administration team is timely and accurate.

Qualifications

We are looking for someone who can come in and immediately make an impact.
This person should exude confidence and display a desire to learn. Whilst the
successful candidate will be well supported and trained, we would be ideally
looking for someone who can 'hit the ground running'.
Ideally we are looking for someone who has:
* BS/MS degree in marketing or a related field
And someone who shows:
* Understanding of the different functions and roles within the agency.
* Broad knowledge of the market, consumer, channels and media research available.
* Analytical skills and ability to read and interpret data; an analytical mind with a creative eye.
* Attention to details.
* Ability to multi-task and cope with pressure.
* Efficient, proactive and takes ownership of work.