Digital Marketing Executive

Digital Marketing Executive
A Digital Marketing Executive will play an important role in assisting the
cluster in achieving key objectives in line with the annual marketing plan,
current initiatives and relevant marketing activities relating directly to the
hotel. The digital marketing team performs an integral role in bringing
together all function areas to ensure commercial targets are heightened. The
executive role involves independently managing smaller individual projects and
overseeing some of the day-to-day administrative duties for the hotel.
What will I be doing?
As Digital Marketing Executive, you will be responsible for the results of the
digital marketing plan and activities used by the hotel to increase brand
awareness, communicate promotions to all relevant target markets and address
hotel business needs. Specifically, you will perform the following tasks to
the highest standards:
Business Function
* Build an ongoing website plan to further develop site - working closely with team to implement additional. Plus working with the corporate agency on web graphics and animations ensuring shell is maximized
* Develop content rich materials for website liaising with the Corporate Communication to support themes and initiatives within the Corporate Affairs plan
* Act as online content manager - developing and maintaining an editorial calendar for all online corporate channels - including the internet, mobile, social media channels
* Working with the wider corporate affairs team build an ongoing social media strategy to enhance online reputation -ensuring opportunities to use appropriate corporate social media channels to support Corporate Affairs initiatives are maximized
* Oversee social media monitoring working with Global team and agency partner to ensure adequate monitoring is in place, updates delivered as agreed and need to respond/action assessed and recommended
* Develop a comprehensive SEO strategy
* Develop a measurement strategy to monitor and evaluate effectiveness of website and corporate social media channels
* Establish monthly Google Analytics report and use to track and evaluate website performance
What are we looking for?
A Digital Marketing Executive serving Hilton Brand hotels and vacations is
always working on behalf of our Guests and working with other Team Members. To
successfully fill this role, you should maintain the attitude, behaviours,
skills, and values that follow:
* Educated to college level or equivalent in work experience
* Experience in a similar marketing role
* Proven experience of supporting, planning and managing project work to tight deadlines
* Experience of the main functions of marketing and leading smaller projects
* Demonstrated ability to interact effectively with various levels of management
* Proven experience of working to and understanding key marketing and eCommerce plans and strategies
* Excellent written and verbal communication skills in English. High-level proficiency of native language dependant on location of role
* Proficiency in Microsoft Office applications, budget management and project and time management
* Demonstrates an understanding of commercial awareness, able to adapt to changing priorities with key judgement and decision making skills
* Ability to interact effectively, create solutions, influence others and work diplomatically with a wide range of individuals
* Professional approach, clean and well groomed at all times
* Friendly demeanour, positive and enthusiastic attitude with strong customer focus and able to work independently
* Honesty, integrity, passion for hard work
* Demonstrated self-starter, with excellent attention to detail
* Creatively minded and has a thirst to work in marketing for the hospitality industry
* Enjoys working collaboratively and is a key team player with a "can do" attitude and thrives on a challenge
* Good understanding of Hilton, its core values and management structure
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector
from luxurious full-service hotels and resorts to extended-stay suites and
mid-priced hotels. For nearly a century, Hilton has offered business and
leisure travelers the finest in accommodations, service, amenities and value.
Hilton is dedicated to continuing its tradition of providing exceptional guest
experiences across its. Our vision "to fill the earth with the light and
warmth of hospitality" unites us as a team to create remarkable hospitality
experiences around the world every day. And, our amazing Team Members are at
the heart of it all!