Executive Content - ECom

Established in the 1930s as a trading business, Al-Futtaim Group today is one
of the most diversified and progressive, privately held regional businesses
headquartered in Dubai, United Arab Emirates. Structured into five operating
divisions; automotive, financial services, real estate, retail and healthcare;
employing more than ‎35,000 employees across more than ‎20 countries in the
Middle East, Asia and Africa, Al-Futtaim Group partners with over ‎200 of the
world's most admired and innovative brands. Al-Futtaim Group's
entrepreneurship and relentless customer focus enables the organization to
continue to grow and expand; responding to the changing needs of our customers
within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity;
Al-Futtaim Group continues to enrich the lives and aspirations of our
customers each and every day
ROLE PURPOSE:
Purpose:
End to end Management of the content creation of B &Q ecommerce website
portfolio

Job Description:
* The job holder plays a critical role in helping the firm create interactive and written content that add value to the thousands of products sold online
* Work closely with the SEO Specialist to produce quality content that will not only appear in search engines, but drive traffic to the site, and convert into sales.
* The role will be responsible for the creation, optimization and execution of the naming convention as well as the creation of the content itself (Product titles, descriptions, unique selling points). Overtime the role will evolve into team leader and will encompass broader responsibilities such as blog article creation and will ultimately lead a team of content creators.
* As a member of the centre of service, the role will also build the content creation processes, SLAs and reporting structure.
* The role will also assist the performance marketing team into content creation (Captions, Push notifications, email headlines)
* When required, produce more general (site-wide) customer information such as FAQs, Product Descriptions, About Us, Terms of Use, Privacy Policy, Help Pages, Projects Articles, Newsletters, etc…).

KEY ROLE SPECIFIC ACCOUNTABILITIES:
 Create content description for B&Q Ecom websites
 Create the Content creation process (briefing document, SLA etc..)
 Create naming conventions
 Drive a team of external content writers (for blogs)
 Assist the performance marketing team
 Reporting Structure
 Building strong relationship with internal teams. Excellent communicator
within internal team to support correct timely execution

Minimum Requirements,Experience and Knowledge:
 ‎3-‎4 Years' experience in Ecommerce Content Creation & Bachelor's
degree/certification, in Arabic and English, communications, journalism,
marketing or a related field. Minimum of ‎3 years of experience as content
writer preferably within an eCommerce organization.
 Excellent Arabic and English skills (speaking, writing and reading).
 Strong copywriting skills gained in a web environment, high standard of
written English.
 Sensitivity to Home improvement/Home living/household products
 Strong copywriting skills in a web environment, with a high standard of
Arabic and understanding of SEO guidelines.
About Al-Futtaim Retail
Al-Futtaim Retail has established itself as one of the leaders in Retail
across the Middle East, Africa & Asia over the past ‎30 years. We have
developed partnerships with some of the biggest and most respected Brands in
the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex
Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of
the largest Global partners of Marks and Spencer's in both regions with over
‎75 stores offering both fashion & food options.

Most recently we have been responsible for bringing brands to the Middle East
for the first time with the exciting launches of Watsons and B&Q and we aim to
continue to be agile and adaptive to our markets with new launches and further
development. For this to be possible we aim to recruit the best talent from
all backgrounds who will continue to challenge and develop our diverse
workforce which includes over ‎100 nationalities across ‎12 countries. Join us
today and make a difference…